AirAsia BIG Loyalty named best travel e-commerce merchant
KUALA LUMPUR: AirAsia BIG Loyalty has been named Best eCommerce Merchant (Travel/Hospitality) at the 2018 Asia eCommerce Awards, its first ever e-commerce award held in Sepang yesterday.
The award recognises travel and hospitality companies with the best online storefront and those that successfully establish an e-commerce platform or a presence on third-party ecommerce platforms.
AirAsia BIG Loyalty won the award for its Freedom Flyer Programme, a first-of-its-kind frequent flyer programme that rewards members based on how often they fly, not how far they fly or how much they paid, making it easier and faster for loyal AirAsia customers to earn BIG Points and join the BIG community.
BIG Members are able to use BIG Points as a digital currency to perform diverse transactions on the AirAsia BIG Loyalty mobile app or web, from flights, inflight meals and baggage to hotel stays, gift vouchers and more, enhancing their travel activities and everyday lives.
AirAsia BIG Loyalty Head of Branding and Creative Cheng Ling Wei accepted the award at a gala ceremony held at InterContinental Hotel in Singapore last Thursday.
AirAsia BIG Loyalty was also shortlisted in two other categories - Best eCommerce Customer Service and Best Platform Experience.
AirAsia BIG Loyalty CEO Spencer Lee said, “We are proud and honoured to be recognised in the e-commerce space among such strong, established contenders. We have worked hard to be a disruptive force in the airline loyalty industry and add more value to the lives of over 20 million BIG Members.
“And as we continue to go beyond what is traditional and transform BIG Loyalty to BIG Life - an all-encompassing travel and lifestyle platform that relies on BIG Points as a digital currency - we will keep looking for more opportunities and partnership to increase our scale and fast-track earnings for the benefit of our members.”
Asia eCommerce Awards, organised by Marketing magazine, recognise the best ecommerce merchants, specialists for customer service and more in 29 categories, with winners selected by a panel of judges based on strategy, product and results.
This award follows their success earlier this year at the Kuala Lumpur and Singapore editions of Marketing magazine’s Marketing Excellence Awards, where they bagged the Silver and Bronze awards respectively for Excellence in Loyalty Marketing.