Innisfree marks presence in Sabah with first store in Kota Kinabalu

KOTA KINABALU: Eager Sabahan inni-friends made their way to Suria Sabah to be the first to greet the newest addition to the innisfree family and the brand’s first store in Sabah and its 12th in the country.

Following the arrival of the first innisfree store in East Malaysia located in Vivacity Megamall, Kuching, this store in Kota Kinabalu marks a new milestone for this Korean beauty brand. Now, innisfree stands proud with stores in five states across Malaysia: Selangor, Johor, Penang, Sabah, and Sarawak.

“We’re very grateful to our inni-friends for helping us grow so much these past years. Without them, we wouldn’t be able to go this far.

“It’s our goal to bring innisfree to as much of Malaysia as possible and we’re very excited that we’ve been allowed to do that once again,” innisfree Malaysia Brand general manager Johnny Nam said.

As with other innisfree store openings, the brand treated those early birds to special promotions, offers, and free gifts - some of which will continue through the rest of the month for inni-friends who weren’t able to make it to the grand opening.

The atmosphere was light and lively as inni-friends milled around the store exploring innisfree’s newest offerings as well as those most-loved like the iconic Green Tea Seed Serum, Jeju Orchid Enriched Cream, Super Volcanic Pore Clay Mask 2X, and the newly launched, customisable, My Foundation.

This storefront is the first in Malaysia to sport the brand’s new logo and brand identity as it looks forward with a more simplified and modernised outlook. With this new store opening, the sun sets on innisfree Malaysia for 2018 while promise of more to come brims on the horizon of all that will come next.

innisfree launched its first store in Malaysia on December 5, 2014 in Sunway Pyramid and has been immensely popular among Malaysians since then, through its effort to promote an eco-friendly lifestyle and as a provider of all-natural beauty products from Jeju Island.