TMT striving to improve e-commerce services

KUALA LUMPUR: Information technology (IT) gadget retailer Thunder Match Technology Sdn Bhd’s (TMT) participation in Shopee’s 9.9 Super Shopping Day was an eye-opening experience for the company.

Even though the campaign managed to generate more than RM1 million in sales for the company within a week, TMT faced some difficulties in delivering the products due to lack of resources and space to cater to online sales, said managing director Adrian Yu.

“This weakness was clear during the campaign as there were some late shipments and even some cancellations,” he said.

Seeing the challenge as an opportunity, TMT undertook the omni-channel approach for its branding, marketing and pricing efforts, including exploring the Online to Offline (O2O) model where customers can order an item online and collect it from its retail store.

“Customers would frequently walk into stores to compare prices before proceeding to buy the products online, and there were also occasions where walkin customers demanded for the online price of a product at a store, going so far as to show the prices of our products listed on Shopee.

“By providing such a service, we create a better customer experience across multiple touchpoints,” he said.

TMT also enlisted a consultancy firm to help the company come up with a business transformation solution and in expanding its ecommerce business.

Yu added that as part of the TMT Super Brand Day on February 20, Shopee would be introducing a raffle draw from Feb 17-20 where shoppers would stand a chance to win up to RM30,000 worth of prizes such as the Playstation 4 PRO, iPhone XS Max and more.

TMT will also be providing the lowest price guarantee on over 1,000 laptops, mobiles phones and other electronics products, as well as vouchers worth RM300,000 during the period. — Bernama