Japanese affiliate marketing platform AccessTrade launches in Malaysia
KUALA LUMPUR: One of Japan’s largest affiliate service network, AccessTrade is set to change the marketing landscape in Malaysia as it expands its presence in Southeast Asia. Having already made its mark in Indonesia, Thailand, Vietnam and Singapore, AccessTrade has its sights set on Malaysia as it promises exciting market potential.
Malaysia continues to ride the wave of rapid digitalisation with business-to-consumer (B2C) eCommerce segment expected to grow to US$3.4 billion by 2020.
As it is, one-in-two Malaysians shop online regularly with 62 per cent of this segment making purchases via their mobile phones – and the number is expected to grow in coming years.
“Despite the incredible growth of e-Commerce in the country, affiliate marketing only makes up about one or two per cent of the digital marketing budget, compared to Japan which spends about 20 per cent,” commented Hayato Nakata, country manager for Interspace Digital Malaysia Sdn Bhd.
“There is a lot of competition for consumers’ attention and brands are constantly looking for ways to reach their audience effectively.
“We see this is as a huge opportunity for AccessTrade to grow the affiliate marketing industry in Malaysia by further educating both brands and publishers on the benefits.”
With almost 20 years of experience in affiliate marketing, AccessTrade, operated by Interspace Digital, offers a strong network that is customised across the experience chain, from client to customer.
It acts as an intermediate platform connecting trade and online service companies in fields such as e-commerce, retail, banking and finance, with media partners – or publishers – such as websites or blogs to promote products to users. Today, AccessTrade supports over 130,000 websites across Southeast Asia, running more than 350 affiliate programmes in the region.
“Our strategy to nurture affiliate marketing in Malaysia revolves around three main tactics: incubation and acceleration of publishers, quality and safety management in terms of branding and data, as well as expansion of industries beyond e-commerce among advertisers.
“By working on these three points, we will be able to build an effective affiliate marketing ecosystem that is not only rewarding in terms of returns on investment, but also in providing insightful data to both publishers and advertisers on their audience,” added Nakata.
AccessTrade focuses on a “Costper-Action” (CPA) model in which advertisers only pay for users’ specific actions such as purchasing or registration. This method of affiliate marketing promises companies a more lucrative return on investment (ROI) as well as enables them to better analyse the results of their campaign.
For this, AccessTrade has unique features and tools that help advertisers optimise the effectiveness of their advertising whilst proactively choosing advertising channels, approving results, and reviewing advertising reports in real time.