Analysts: Boon for Maxis’ business fibre users
KUALA LUMPUR: AmInvestment Bank Bhd (AmInvestment Bank) lauded Maxis Bhd (Maxis) for ramping up its offerings by providing faster business fibre plans at 300Mbps priced at RM199 per month, 500Mbps at RM269 per month and 800Mbps at RM349 per month.
This comes after its Maxis Home Fibre promotional launch earlier this month with three temporary free cellular SIM cards.
The broadband provider is also providing two times Mesh WiFi devices and a cloud-based internet security solution for its 300Mbps plan and above.
The new plans come with one IP voice line that offers unlimited calls and options of five extra lines for additional RM110 per month and nine extra lines for an additional RM200 per month.
The additional IP voice lines come with unlimited on-net calls and 1,000 shareable minutes.
“For business users, Maxis currently offers RM99 per month for 30Mbps and RM139 per month for 100Mbps, which are far more attractive compared with Time dotCom’s RM188 per month for 20Mbps, RM318 per month for 50Mbps and RM348 per month for 100Mbps,” AmInvestment Bank highlighted in its notes.
“For further comparison, Unifi Biz Lite offers RM179 per month for only 10Mbps, RM249 per month for 30Mbps, RM299 per month for 50Mbps and RM349 per month for 100Mbps.”
Since the recent broadband price revision as a result of the implementation of the Mandatory Standard on Access Pricing (MSAP), the research firm saw that Maxis is the only broadband provider that has aggressively slashed its pricing for business users.
Additionally, Maxis is currently the only broadband provider that offers a backup 4G LTE connection should there be a fibre connection issue.
“Maxis also offers a cloud storage and e-mail solution for RM22 per month,” it observed. “This provides 1TB of cloud storage for storing photos, videos and documents, as well as 50GB for emails.
“Other add-ons include free WiFi to customers, managed WiFi solution at RM80 per month that enables bandwith control for business and customer use, and a customised WiFi login page for promotional strategies or customer data collection for marketing purposes.
“The managed WiFi addon also comes with a free enterprise-grade WiFi access point worth RM2,000.”
Besides targeting demographically younger customers, Maxis is aggressively targeting the small-medium business and enterprise segments.
While positive on this fresh initiative from Maxis, AmInvestment Bank remained wary of eventual countermeasures by Time and Unifi who could reignite further price competition.
“Hence, we retain our forecasts for now,” it said, adding its predictions of Maxis’ upcoming first quarter results this Friday to likely be weak due to the lingering impact from U Mobile’s revenue loss.