The Borneo Post (Sabah)

New Sabahan digital startup shines at BEFA

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KOTA KINABALU: Less than a year after its grand opening, Weave Asia Digital Sdn Bhd is making waves yet again.

Company co-founder Tan Wan Ting, 27, was awarded the coveted Young Entreprene­ur of the Year award and nominated for three others at the prestigiou­s Business Excellence Forum & Awards 2019 (BEFA 2019), held in Ho Chi Minh city, Vietnam from May 5 to 7.

In addition to winning the award for the category of best entreprene­ur under the age of 35, Weave Asia Digital also received award nomination­s for Fastestgro­wing Company, Best Overall Company and Entreprene­ur of the Year awards.

Founded in 2016 and officially launched in August 2018, Weave Asia is the leading digital marketing agency in Sabah. The company has offices in Singapore and Hong Kong and offers an array of digital marketing solutions ranging from product branding, web and graphic design, search engine optimisati­on (SEO), pay per click (PPC), social media marketing and more.

Weave Asia was founded on the belief that traditiona­l media channels such as television and print advertisin­g are no longer the best ways to reach an increasing­ly connected and digitally-savvy audience. While traditiona­l channels tend to be expensive and inaccessib­le to smaller business, digital marketing is affordable, widely accessible and more sophistica­ted than its counterpar­t.

The company specialize­s in providing integrated marketing solutions that enable businesses to engage with target audiences at every stage of the customer journey from awareness all the way through to customer loyalty unlike traditiona­l media which tends to only do well in building brand awareness.

Weave Asia’s primary clientele in Sabah consists of companies in the tourism and travel sector as well as in food & beverages (F&B), two of Sabah’s most prolific industries.

“In most parts of world, even in West Malaysia, digital and social media marketing has taken companies by storm. Companies are now taking content creation and search engine optimisati­on to the next level to boost their businesses,” said Tan, winner of the Young Entreprene­ur of the Year award.

“Sabah has already seen a rise in social media influencer­s, which is very encouragin­g. Our aim here is to also help local companies make the most of digital and social media marketing to boost their businesses,” Tan added.

With all of its founders aged below 35, Weave Asia Digital Sdn Bhd proves that youth, innovation and a willingnes­s to learn are just as important as experience and skill in order to succeed in the business world. For inquiries, companies can visit Weave Asia’s website at www.weave.asia.

 ??  ?? Wan Ting posing with her BEFA 2019 Young Entreprene­ur of the Year award.
Wan Ting posing with her BEFA 2019 Young Entreprene­ur of the Year award.

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