CIMB’s Go Digital supports SMEs’ resilience through digitalisation

KUALA LUMPUR: CIMB Bank Bhd and CIMB Islamic Bank Bhd (CIMB) announced its CIMB CNY Go Digital offers for Small and Medium Enterprise (SME) customers. CIMB recognised that businesses are still weathering the pandemic and with the recent implementation of the Movement Control Order (MCO), it is strengthening its efforts to provide digital solutions for SMEs.

CIMB’s partners, Shopmatic, a leading e-commerce provider in Southeast Asia enables SMEs to increase online sales via Shopmatic’s B2C platform to reach a wider audience.

At the same time, BusinessHR, an integrated cloud-based HR management system is designed to automate and simplify management of human resource for SMEs. CIMB CNY Go Digital will assist SMEs to increase their brand presence online, connect to customers seamlessly, while streamlining HR tasks more efficiently.

The two-month campaign runs in conjunction with the Chinese New Year festive season starting from 15 January to 15 March 2021.

Victor Lee Meng Teck, CIMB’s chief executive officer of group commercial banking, CIMB Group said, “CIMB understands that the majority of SMEs in Malaysia are still facing a challenging time.

“Since the onset of the pandemic last year, we have been offering e-commerce and digitalisation solutions for our customers. With the recent implementation of the MCO, we feel that it is our duty to continue this programme so that more SMEs can take advantage of going digital, now with even bigger savings.

“The CIMB CNY Go Digital campaign will help SME customers leverage the professional capabilities of the Shopmatic and BusinessHR platforms. This initiative from CIMB is part of our commitment to continuously put our customers first by delivering innovative and convenient solutions.”

With Shopmatic’s services, SMEs can easily set up a fully integrated website in 30 minutes and at the same time, enjoy 50 per cent off on a 12-month subscription plan on the Shopmatic platform with the “PROCIMBCNY” promo code.

Customers are also able to obtain the “Do-It-For-Me” package where tailored website designs and set up will be provided for only RM888 with the “CNY2021” promo code, and enjoy savings up to RM612 a year. SMEs can now automate and simplify HR tasks, such as payroll, leave and claims whilst taking advantage of discounts of up to 28 per cent and a three-month fee waiver when they subscribe to the BusinessHR platform.