‘Tech should be designed to fit people’s needs’
KUCHING: Technology should be designed to fit people’s needs and not the other way round, projetk202 opines, noting that user experience (UX) is merely an afterthought for most companies.
Technology has fast become the enabler of many things as it prides itself in providing state of the art cool experiences which are meant to be hassle free and efficient.
Over the years, a vast sea of companies has been fighting tooth and nail to become the pioneer of technological transformation, at the forefront of revolutionising businesses. However, what is technology without its users?
Regrettably, many companies fail to realise that UX and customer experience (CX) are in fact the Holy Grail and not technology itself.
The current modus operandi for a majority of companies is to first build the tech then adjusts it to fit business needs before finally injecting it onto its consumers.
“In my 25 years of experience, this is a common mistake that can be rather wasteful and expensive. UX is merely an afterthought for those companies,” projetk202 co-founder and chief experience officer Peter Eckert said.
“Technology should be designed to fit people’s needs and not the other way round.”
projekt202 is an experience driven company on a mission to bring forth Experience Driven Transformation for businesses and users alike.
This means that great CX leads to powerful business results as it strives to build a more holistic customer and business understanding through the use of behavioural science.
Hence, for projetk202, it is always people first, business second and technology third. Not the other way around. It basically looks into the problems people face in their day-to-day life and the strategies in which to solve it first before choosing the technology.
Effective strategies for improved UX can be tailor-made for Small & Medium Enterprises (SMEs) according to their business needs and budget.
In this New Experience era, where what is defined as ‘normal’ can change in the blink of an eye.
Experience Transformation companies like projekt202 can help both big and small companies become more agile to evolve with the market and customer ecosystem.
“Many companies talk about being agile, but few walk the talk. How we make this happen is by helping companies create better customer experiences and in the process drive operational efficiency.
“The results are; more satisfied customers and employees, while saving time and money for the business,” said Eckert.
He added that projekt202 welcomes all companies of any size and industry.
Through this transformation, projekt202 helps companies make decisions, operate efficiently, retain talent, increase revenue and raise customer satisfaction.
They also strive to become experience ‘transformation evangelist’ to bring forth the notion where technology is just the enabler of better customer experiences and business strategies.