MTA launches Race4Cover campaign to increase Takaful products awareness
KUALA LUMPUR: The Malaysian Takaful Association (MTA) yesterday launched its Race4Cover campaign which will run from February to December this year as a concerted effort to increase awareness of Takaful products among Malaysians.
A flag-off of a 30-rider convoy at the Kuala Lumpur Golf and Country Club (KLGCC) here symbolised the start of the campaign, which will embark on the route to Port Dickson and Hard Rock Cafe Melaka.
MTA chief executive officer, Mohd Radzuan Mohamed said throughout the campaign period, Takaful operators will promote their best-selling Takaful products as well as convey vital information about their benefits.
“The campaign also aims to increase the Family Takaful and General Takaful penetration rates, as well as to reduce the protection gap among Malaysians.
“The range of Takaful products to be promoted from this campaign are specifically catered to provide protection for the B40 group in the country as the nation strives towards inclusive protection for all,” he said when met by reporters after the campaign launch.
Mohd Radzuan added that MTA through the campaign is encouraging its member companies to develop more Micro Takaful, online and critical illness (CI) products for the market.
He said participating Takaful companies will need to be innovative and fully mobilise their respective distribution networks for the purpose.
“As such, with the campaign, we hope consumers will be able to make a well-informed decision in selecting the Takaful product of their choice,” he explained.
Takaful member companies include Prudential BSN Takaful, Sun Life, Great Eastern Takaful and Hong Leong MSIG Takaful, among others.
For more updates and information, go to MTA’s official social media platforms on Facebook www.facebook.com/MalaysianTakafulAssociation and Instagram @malaysiantakafulassociation.