Cashless campaign launched in Sabah
KOTA KINABALU: The ‘Cashless Seja Bah!’ Campaign aims to bring pragmatic digital payments and solutions to merchants and users in Sabah.
A collaboration between TNG Digital and PayNet, the campaign was planned to propel Sabah towards a cashless society by encouraging Sabahans, starting from around Gaya Street, to use its e-payment wallet to enjoy cashbacks and rewards.
TNG Digital Sdn Bhd chief operating officer Mohd Herman Sarbini said they observed significant progress in the adoption of cashless transactions in West Malaysia, particularly in urban communities with a higher concentration of digitally savvy users.
In relation, he said to contribute to Malaysia’s complete transition into a cashless society, it is championing and supporting its friends in East Malaysia to embrace cashless transactions.
“In support of the government’s ongoing intiatives to promote cashless payments, the ‘Cashless Seja Bah’ campaign is a joint effort designed to educate and enhance the community’s understanding of cashless transactions as a preferred mode of payment, ultimately fostering increased adoption and widespread acceptance of a cashless lifestyle.
“With a constantly growing network of two million merchant touchpoints and comprehensive financial products, we aim to leverage our technology to further enhance the security of digital payments and make it accessible to the public with our e-wallet.
“As the leader in this space, we aim to drive digital and financial inclusion through public education and adoption programmes,” he said when launching the campaign at Gaya Street here on Friday.
Meanwhile, PayNet chief commercial officer Gary Yeoh said West Malaysia tourists contribute significantly to inbound tourism in Sabah, with a spending of RM1.7 billion in 2022.
He further said that public markets in Sabah, popular for their local food, seafood, handicrafts, and more, are key tourist destinations.
“Through these campaigns, we aim to empower Sabah’s vibrant communities and microentrepreneurs by offering the convenience of cashless transactions.
“This not only enhances the visitor experience but also helps local businesses grow and thrive in the digital economy. We are committed to extend our cashless initiatives to more public markets.
“Leveraging PayNet’s expertise in retail payments infrastructure, and an extensive network of 1.9 million DuitNow QR touchpoints across Malaysia, this campaign facilitates the nation’s journey towards a digital economy. It provides opportunity and platform for East Malaysia communities to embrace cashless transactions, starting with Sabah,” he said at the launch.
The three month-long cashback campaign is scheduled to run from Dec 15, 2023, to March 13, 2024.