The Borneo Post (Sabah)

New Isuzu retail experience in Kota Kinabalu

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KOTA KINABALU: A new Isuzu retail experience is now available in Kota Kinabalu following the opening of the new Fook Loi Automax Isuzu 3S Centre in Kepayan here on Saturday.

Featuring a bolder and more vibrant facade with a distinctiv­e logo tower, the new outlet design offers potential buyers and customers with an elevated Isuzu retail experience.

Speaking at the official opening of the new outlet, Isuzu Malaysia chief executive officer, Shunsuke Okazoe, said that the new corporate identity was aimed at elevating Isuzu’s presence while offering customers a warmer and more inclusive environmen­t.

“This new outlet is a symbol of commitment to our customers, featuring a strong brand image to reflect the changing outlook of Isuzu’s retail business, allowing us to provide a positive experience to each customer.

“The modern design elements and improved facilities are designed to ensure customers not only purchase the best products, but also receive a positive D-Max sales and after-sales experience under one roof,” he said.

Meanwhile, Fook Loi Automax executive director, Thomas Chiu, said it took a year to complete the new CI showroom as they did not want to disturb their daily operations.

He said renovation­s always come with obstacles and challenges, but they were able to overcome them all in a timely manner thanks to the firm backing and support of Isuzu Malaysia.

“The new showroom comes with a range of new facilities including customer hospitalit­y lounge, sales and service receptions, hero car platform, discussion room and delivery bays.

“These facilities provide the best profession­al service and comfort to all their valued customers, therefore boosting customer satisfacti­on,” he said during the launch.

The new Fook Loi Automax Isuzu 3S Centre sits on an existing 4,000 square-metre plot along Jalan Lintas in Kepayan, offering convenient access to residents and businesses close to heart of Kota Kinabalu.

Its larger showroom features an air-conditione­d interior where visitors can browse a range of pick-up trucks including the hero car, the award-winning Isuzu DMax X-Terrain.

The outlet also boasts of a more spacious service centre that can now accommodat­e eight pick-up trucks simultaneo­usly.

Customers bringing their vehicles in for after-sales attention can enjoy refreshmen­ts in the comfortabl­e lounge as trained technician­s care for their Isuzu vehicles.

The new Fook Loi Automax Isuzu 3S Centre is the first outlet in Sabah to feature the new Isuzu corporate identity.

Other Isuzu outlets will soon be distinguis­hable with Isuzu logos featured prominentl­y on the front of the building as well as on a logo tower at the outlet entrance.

Inside, the new outlets will take on a more charismati­c appearance with distinctiv­e features to logically guide visitors through the outlet.

Among the main distinctio­ns include a welcoming façade and friendly reception area, cozy lighting and inviting ambience, merchandis­e corner for Isuzu enthusiast­s, environmen­tally friendly digital informatio­n panels, dedicated delivery bay for pick-up truck, spacious and modern display areas including hero car viewing space.

 ?? ?? (From left) Maxton Chiu, IMSB chief operating officer Kenkichi Sogo, FLI chairman Datuk Anthony Chiu, FLI executive director Thomas Chiu, IMSB chief executive officer Shunsuke lkazoe, and IMSB chief financial officer David kah during the launch of Fook Loi Automax Isuzu 3S Centre.
(From left) Maxton Chiu, IMSB chief operating officer Kenkichi Sogo, FLI chairman Datuk Anthony Chiu, FLI executive director Thomas Chiu, IMSB chief executive officer Shunsuke lkazoe, and IMSB chief financial officer David kah during the launch of Fook Loi Automax Isuzu 3S Centre.

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