High-end fitness brand introduced in Sabah
KOTA KINABALU: Ajoice, a leading high-end fitness brand renowned for its holistic approach to wellness, integrates personalised training, advance technology, nutrition and genetic testing to deliver uniquely tailored programmes that meet the individual needs of its clients,, was recently introduced at Level Up Fitness Express in Penampang.
Following the resounding success of its flagship boutique fitness center in Taipei, Taiwan, which celebrated its grand opening on June 2, 2022, Ajoice is poised to expand across the ASEAN region by 2024.
Under the visionary leadership of founder Augustus Wong, Ajoice is being positioned as an international brand committed to providing premium, innovative fitness experiences tailored to emerging markets of Asia.
Ajoice distinguishes itself from traditional gyms by targeting the tech-savvy generation and focusing on maximising potential through purposedriven programmes. The brand offers a range of cutting edge fitness programmes, including the signature futuristic 20 minute’s workout.
This technologically advanced training session suitable for all fitness levels, involves over 150 muscle contractions in just 20 minutes, using personalised, one-on-one coaching without the need for weights or traditional equipment.
This approach not only saves time but is also designed to be inclusive and effective for individuals of all body types and ages.
The impact of Ajoice programme is evident in the diverse success stories from their clientele, ranging from marathon runners to new mothers, and even seniors who have regained mobility and strength, demonstrating the brands broad appeal and effectives.
As Ajoice expands internationally, targeting key markets like Malaysia, Singapore, Indonesia and Thailand, it aims to.establish a comprehensive organised nutrition and fitness ecosystem. This includes the launch of the nutritional science and Ajoice academy for sport education, emphasising the brand’s dedication to holistic health and wellness.
This strategic move not only broadens Ajoice geographical footprint but also enhances its role as a pioneer in integrating fitness with comprehensive lifestyle education.