The Borneo Post

Traders chasing Pokemon now battle over Nintendo’s value

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AFTER investors pushed up Nintendo Co. shares with a fervour only matched by gamers chasing Pikachu, traders are now locking horns over how much the high-flying stock is worth.

Bears have boosted short interest in Nintendo to its highest in five months after the stock doubled in just over a week. The other camp includes Yasuo Sakuma of Bayview Asset Management Co., who says the rally has long-term potential as the mobile app Pokemon Go is rolled out to more countries and the game maker expands its location-mapping technology to the rest of its lineup, including Super Mario Brothers and Zelda.

“The way the stock has risen is abnormal,” says Sakuma, Tokyobased chief investment officer for the US$ 2.6 billion ( RM10 billion) fund manager. “For now, the stock needs to cool down, but there isn’t enough evidence to say that the four trillion yen ( RM148 billion) in market cap for the company is too high.”

Nintendo added US$ 18 billion to its market cap after releasing Pokemon Go on July 6, with the mobile game becoming an instant hit in countries including the United States, UK and Australia. The total value of trading in Nintendo was higher than any other company in Tokyo Stock Exchange history last Tuesday, when US$ 6.6 billion worth of shares changed hands – more than the equity turnover for exchanges in Hong Kong, Australia, Germany and Switzerlan­d that day. On Wednesday, the stock tumbled 13 per cent, the most in five years.

“It’s been nuts,” said Andrew Clarke, Hong Kong-based director of trading at Mirabaud Asia. “The hype over the game is huge. There’s been nothing like this since ... I can’t remember really.”

The surge in shares is hard to justify with fundamenta­ls, even when factoring in potentiall­y substantia­l billing revenue from in- app purchases, said Sumito Takeda, an analyst at UBS Group. Given that Nintendo effectivel­y owns less than a third of the game – with Niantic Inc. holding the rest – profits are likely to grow by just five per cent for Nintendo, said Deutsche Bank.

“It is possible that Nintendo is on the frontier of pioneering new trends in video gaming,” Deutsche Bank analyst Han Joon Kim, who downgraded the stock to hold from buy, wrote in a report on July 18. “However, we would prefer to see a strong indication of such before considerin­g ascribing a valuation premium to the stock.” — WP-Bloomberg

 ??  ?? Gamers play the Nintendo Co. Pokemon Go game on Fifth Avenue in New York, US last Wednesday, July 13. — WP-Bloomberg photo
Gamers play the Nintendo Co. Pokemon Go game on Fifth Avenue in New York, US last Wednesday, July 13. — WP-Bloomberg photo

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