Use Internet to market your products, women entrepreneurs advised

LUNDU: Women entrepreneurs in Tanjong Datu should go digital in promoting and marketing their businesses, products and services so as to reach a wider customer base.

Women, Family and Community Development Minister Datuk Seri Rohani Abdul Karim said this is because traditional and conventional ways of doing business have limitations.

“Make use of online marketing and promotion so that the varieties of products produced here can get more exposure. This is to reach out to a bigger audience and grow your businesses,” she advised.

Rohani highlighted this at the Women Entrepreneurship Programme held at the Community Hall of Kampung Stunggang Melayu Lama near here yesterday. The event to improve knowledge and skills on entrepreneurship was attended by some 200 participants mainly from Sematan and Lundu areas.

“As long as there’s Internet access, you can push your products

Make use of online marketing and promotion so that the varieties of products produced here can get more exposure. This is to reach out to a bigger audience and grow your businesses. Datuk Seri Rohani Abdul Karim, Women, Family and Community Development Minister

and services to a bigger audience beyond the local community here and within Sarawak to penetrate into the global market,” she pointed out.

Lundu and Sematan, she noted, are famous for keropok, cakes and pastries as well as fish- based products. “But many of the products are only sold in the local market. If they can be promoted and marketed online, I’m confident the market can grow bigger,” she said.

“I believe the local products especially fish- based products from Lundu and Sematan will be well accepted by people in Peninsular Malaysia. As such, go digital in your marketing and promotion to expand your market reach,” she added.

Rohani urged the women entrepreneurs to take up the opportunities presented to learn how to increase their income through entrepreneurship.

“Get advice or assistance from departments and agencies under the ministry to grow the market of your businesses and benefit from all the schemes, activities and programmes offered by the government,” she said.

“More importantly, we are open to hear and receive feedback, as well as suggestions, opinions and criticisms, so don’t be afraid to ask or approach us if you come across problems and issues,” she told them.

Kota Samarahan member of Parliament Rubiah Wang, Mardi Kuching senior research assistant officer Majelan Serudin and Kampung Stuggang Melayu Lama village chief Hatta @ Salim Soaili were among those present.