Use In­ter­net to mar­ket your prod­ucts, women en­trepreneurs ad­vised

The Borneo Post - - HOME - By Karen Bong re­porters@the­bor­neo­post.com

LUNDU: Women en­trepreneurs in Tan­jong Datu should go dig­i­tal in pro­mot­ing and mar­ket­ing their busi­nesses, prod­ucts and ser­vices so as to reach a wider cus­tomer base.

Women, Fam­ily and Com­mu­nity De­vel­op­ment Min­is­ter Datuk Seri Ro­hani Ab­dul Karim said this is be­cause tra­di­tional and con­ven­tional ways of do­ing busi­ness have lim­i­ta­tions.

“Make use of on­line mar­ket­ing and pro­mo­tion so that the va­ri­eties of prod­ucts pro­duced here can get more ex­po­sure. This is to reach out to a big­ger au­di­ence and grow your busi­nesses,” she ad­vised.

Ro­hani high­lighted this at the Women En­trepreneur­ship Pro­gramme held at the Com­mu­nity Hall of Kam­pung Stung­gang Me­layu Lama near here yes­ter­day. The event to im­prove knowl­edge and skills on en­trepreneur­ship was at­tended by some 200 par­tic­i­pants mainly from Se­matan and Lundu ar­eas.

“As long as there’s In­ter­net ac­cess, you can push your prod­ucts

Make use of on­line mar­ket­ing and pro­mo­tion so that the va­ri­eties of prod­ucts pro­duced here can get more ex­po­sure. This is to reach out to a big­ger au­di­ence and grow your busi­nesses. Datuk Seri Ro­hani Ab­dul Karim, Women, Fam­ily and Com­mu­nity De­vel­op­ment Min­is­ter

and ser­vices to a big­ger au­di­ence be­yond the lo­cal com­mu­nity here and within Sarawak to pen­e­trate into the global mar­ket,” she pointed out.

Lundu and Se­matan, she noted, are fa­mous for keropok, cakes and pas­tries as well as fish- based prod­ucts. “But many of the prod­ucts are only sold in the lo­cal mar­ket. If they can be pro­moted and mar­keted on­line, I’m con­fi­dent the mar­ket can grow big­ger,” she said.

“I be­lieve the lo­cal prod­ucts es­pe­cially fish- based prod­ucts from Lundu and Se­matan will be well ac­cepted by peo­ple in Penin­su­lar Malaysia. As such, go dig­i­tal in your mar­ket­ing and pro­mo­tion to ex­pand your mar­ket reach,” she added.

Ro­hani urged the women en­trepreneurs to take up the op­por­tu­ni­ties pre­sented to learn how to in­crease their in­come through en­trepreneur­ship.

“Get ad­vice or as­sis­tance from de­part­ments and agen­cies un­der the min­istry to grow the mar­ket of your busi­nesses and ben­e­fit from all the schemes, ac­tiv­i­ties and pro­grammes of­fered by the gov­ern­ment,” she said.

“More im­por­tantly, we are open to hear and re­ceive feed­back, as well as sug­ges­tions, opin­ions and crit­i­cisms, so don’t be afraid to ask or ap­proach us if you come across prob­lems and is­sues,” she told them.

Kota Samarahan mem­ber of Par­lia­ment Ru­biah Wang, Mardi Kuching se­nior re­search as­sis­tant of­fi­cer Ma­je­lan Serudin and Kam­pung Stug­gang Me­layu Lama vil­lage chief Hatta @ Salim Soaili were among those present.

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