Mondelez teams up with HDC to conduct halal programme
KUALA LUMPUR: Mondelez Malaysia (Mondelez), part of the global snacking powerhouse Mondelez International, has teamed up with the Halal Industry Development Corp (HDC) to hold the first Managing Halal Integrity programme for small and medium enterprises (SMEs) in Malaysia.
Mondelez Malaysia head of corporate and government affairs Raja Zalina Raja Safran stressed the importance of industry partnerships and the help of larger corporations in elevating halal (permissible in Islam) as an enabler to spur the growth of SMEs.
She said through the Managing Halal Integrity programme, participating SMEs would be provided with the latest updates and strategic plans, charting the growth of Malaysia’s halal industry.
Zalina said the programme was aimed at sharing useful knowledge in ensuring halal integrity in consumer goods production and best practices in responding to potential issues.
“As the maker of Malaysia’s top favourite snacks, we take halal matter very seriously to ensure that the cultural and religious interests of our consumers are not compromised in any way,” she said in a statement.
HDC general manager Hanisofian Alias also urged SMEs to tap into the opportunities to learn from the experiences of bigger corporations.
“We are pleased that established companies like Mondelez Malaysia are coming together to help raise halal awareness among SMEs.
“Their insights and experience in halal matters, which has become an important part in today’s business environment, will benefit smaller companies, particularly those who are interested to expand their business in halal products and services,” Hanisofian said.
Mondelez plants in Malaysia are certified halal by the Islamic Development Department of Malaysia and export 20 per cent of the products manufactured here to 16 countries. — Bernama