Barrier defying Samsung Galaxy S8 and S8+ land in Malaysia
KUALA LUMPUR: Once again defying technological barriers and turning the impossible into the new normal, Samsung Malaysia Electronics on Thursday launched the Galaxy S8 and S8+, demonstrating how technology at its best helps consumers make meaningful connections and progress.
Samsung Malaysia Electronics, IT & Mobile Business vicepresident Lee Jui Siang pointed out that the Galaxy S8 and S8+ opens a gateway to a rich mobile life that takes users beyond the boundaries of today’s experiences and unlock the full potential of their imagination.
“We firmly believe that meaningful progress can only happen when you dare to defy barriers; and the Galaxy S8 and S8+ are true representations of our technology prowess and fine examples of how we push boundaries.
“By reshaping the device that we have all come to intimately know and rely on, and adding to it an exciting suite of new features, our latest addition to the Galaxy lineup define what it means to simply ‘unbox your phone’,” he said.
Unconfined by bezels and buttons, and united by a single continuous visual and sound experience, the Galaxy S8 and S8+ are designed to blend seamlessly into one’s life, enabling a more natural interaction between the user and the device.
The devices feature a refined ‘unboxed’ design, enhanced security with new biometric technologies, robust entertainment capabilities and an intelligent new interface to enhance the way people interact with their phone.
An invisible Home button embedded underneath the screen functions like a physical button while Recent and Back buttons are now customisable soft keys.
The Galaxy S8 and S8+’s subtle curvature flows from the front of the device to the back to create a more ergonomic grip ideal for onehanded operation.
The phone’s camera, fingerprint scanner and heart rate sensor have been incorporated on the back of the device in a way that minimises protrusions, ensuring a sleek aesthetic at any angle.
The stunning Infinity Display of the Galaxy S8 and S8+ are 18 percent larger than the display of the Galaxy S7, making for a noticeably more immersive viewing experience.
This, along with the phone’s High Dynamic Range ( HDR) Premium capabilities, enables users to see content exactly as the creator intended.
Gaming experiences, too, are enhanced, as any game that supports 18.5: 9 full screen mode is automatically optimised to fill up the entire screen.
The Infinity Display also makes it easier to see and do more from a single screen without having to scroll as often.
The Galaxy S8 and S8+’s new Snap Window feature enhances productivity by allowing users to pin a specific area from a recent app to the top of the screen, and continue using the area below it.
In addition, the Infinity Display is protected with Corning® Gorilla® Glass 5 which is impervious against scratches and external impacts.
The Galaxy S8 and S8+ build on the Galaxy foundation with its advanced camera, which offers multi-frame image processing.
With this technology, the camera takes multiple photos in rapid succession instead of just one, then selects the clearest image and uses the others to reduce the blur. This enhanced image processing ensures that shots taken when the subject is moving, in low light or when zoomed in are clear and vibrant.
The Galaxy S8 and S8+ provide strengthened security features through the integration of Samsung’s trusted Knox security platform and a combination of new and enhanced biometric technologies.
The highly secure iris scanner is fast, accurate and touch-free, making user verification easier than ever, adding to the device’s other security feature – fingerprint scanning.
Although Bixby, Samsung’s new intelligent interface, is continuously being developed, it was created to enhance the way people interact with their Galaxy S8 and S8+.
The intuitive and comprehensive interface leverages contextual awareness to learn users’ habits and provide related information, and is easily activated with a press of its dedicated hardware button.
The Galaxy S8 and S8+ come with the foundational Galaxy features that include IP68 dust and water resistance, microSD support up to 256GB, Always- On Display as well as fast and wireless charging capabilities.
Enhanced by a rich colour palette, both devices are available in three colours in Malaysia – Midnight Black, the new Orchid Gray and Maple Gold.
The Galaxy S8 and S8+ retail at RM3,299 and RM3,699 respectively; and are available for purchase beginning May 5 at all Samsung Experience Stores and authorised dealers.
For more information, visit www.samsung.com/my/s8.