Almost 50 pct growth in digital newspapers in second half of 2016
KUCHING: The growth of the Average Net Circulation of the Digital Replica Edition of print newspapers ( exact replica of print newspapers in digital form) grew by 49.40 per cent during the current audit period of July 1, 2016 to Dec 31, 2016 compared to that of preceding audit period of Jan 1, 2016 to June 30, 2016.
This translates into 697,513 copies per publishing day compared to 466,870 copies per publishing day.
The Audit Bureau of Circulations (ABC) in a statement issued from Kuala Lumpur said this momentum is very encouraging to the industry in line with Internet penetration growth in Malaysia.
Print newspapers through net circulation/distribution dropped by six per cent during the current audit period, a net average circulation/distribution per publishing day of more than three million copies.
ABC vice- chairman and Audit Committee chairperson Foong Ai Peng took the opportunity to emphasise the commitment of ABC in being a bureau of information that provides independent verification of audited circulation and other measurement statistics of the registered products of its members.
Its aim is to deliver to the marketplace a true picture of the circulation performance of the audited publications and digital replicas. The detailed circulation breakdown is available at www. abcm.org.my.