Guardian M’sia promotes healthy cooking for month of Ramadan

KUALA LUMPUR: Guardian Malaysia has joined forces with celebrity chefs to create two exclusive recipes for healthy cooking to help Malaysians stay healthy throughout Ramadan.

These recipes created by Master Chef Malaysia Dr Ezani Farhana and Chef Zam were unveiled on May 20 at the Guardian Cookout Challenge, a contest organised to encourage healthy cooking.

Guardian Malaysia marketing director Christina Low said at the event held at Sunway Putra Mall: “For the Ramadan season, we decided to focus on ways to help Malaysians and our customers prepare for the Puasa Month, so they will stay healthy throughout. We decided the best way to do this was to go back to basics!

“We believe healthy living starts with healthy cooking!” she added.

Explaining the rationale for the Cookout Challenge, she said the idea was to challenge their customers to come up with healthy meals they could prepare for themselves, families and friends during the Puasa Month.

To help kick- start the effort, Guardian Malaysia enlisted the support of Dr Ezani and Chef Zam to create two exclusive recipes using several ingredients from shelves in Guardian stores.

In addition to the exclusive recipes, Guardian Malaysia

For the Ramadan season, we decided to focus on ways to help Malaysians and our customers prepare for the Puasa Month, so they will stay healthy throughout. We decided the best way to do this was to go back to basics!

launched a loyalty programme offering customers the opportunity to own a range of cookware especially suitable for healthy cooking.

They were the attractive and high quality La Gourmet’s Shogun Black Diamond Collection, which will be available exclusively through Guardian Malaysia for a period of time.

To redeem the range of cookware at special prices, customers need to makeaminimumpurchaseofRM30 with any of the 55 participating brands, or a minimum purchase of RM40 without a participating brand.

The main partners for the programme are Bio-Essence, Brands, Garnier, L’Oréal and Maybelline.

This programme takes off on June 6 in Peninsular Malaysia stores, and June 15 in stores in Sabah and Sarawak. The redemption ends on the Aug 2.

At the cookout, five teams of finalists selected through Guardian Malaysia’s social media platform were given the challenge of interpreting the recipes and cooking them in their own style.

They also had the opportunity to use the Shogun Black Diamond cookware to cook their special editions.

The creators Master Chef Dr Ezani and Chef Zam together with representatives from BioEssence, Brands and L’Oréal Paris invigilated the contest, judged the cooking and picked the winners.

The winning team of Hidayat Masduki and Hazimah Sidik took home the entire range of Shogun Black Diamond Collection worth RM1,400 and RM500 worth of Guardian shopping vouchers!

The other four teams each received RM200 worth of Guardian shopping vouchers.

“Guardian, as Malaysia’s leading pharmacy, health and beauty retailer, has made it a policy of empowering our Muslim customers by highlighting the importance of a healthy and balanced lifestyle during this period through activities such as this cookout,” Christina said.

For more information, visit www.guardian.com.my.

Christina Low, Guardian Malaysia marketing director