Giant kicks off Bubur Lambuk giveaway
KUALA LUMPUR: To usher in the month of Ramadan, GCH Retail ( Malaysia) Sdn Bhd (GCH Retail) recently announced the comeback of Giant hypermarket’s annual Bubur Lambuk Corporate Social Responsibility ( CSR) initiative.
This year’s distribution of the porridge, which was held in collaboration with TV Al-Hijrah, carried the theme, “Berhati Mulia di Bulan Ramadan; Rapatkan Saf”.
In line with the spirit of giving during Ramadan, GCH Retail also announced the kick- off date of Giant 1 Million Reusable Bags giveaway.
Starting from May 27, customers who spend RM50 and above in a single receipt at any Giant stores nationwide will be given an attractive reusable Giant shopping bag.
GCH Retail ( Malaysia) Sdn Bhd chief executive officer ( CEO) Pierre Olivier- Deplanck emphasised that the month of Ramadan was associated with the carrying out of good deeds.
“It is with a spirit of reflection and giving that GCH Retail is honoured to once again commence our annual CSR event, in view of strengthening our ties with our customers in areas that we serve. This is our fi fth year of organising the programme, and we would like to thank our partner – TV Al-Hijrah as well as the renowned Bubur Lambuk Masjid Kampung Baru eatery, for making this year’s event possible,” he said.
“Going further, we are giving away limited edition Giant 1 Million Reusable Bags as another demonstration of our continuous commitment to add value to our customers’ shopping experience, particularly during this significant period of the year.
“Even after Ramadan, we hope that our customers will always have their shopping bags handy to be reused each time they shop at Giant. Moreover, this programme also gives us an opportunity to do our bit in conserving the environment for future generations by reducing plastic consumption across all Giant stores. This will ultimately help to lessen landfill waste as well as plastic pollution in our seas,” he continued.
TV Al-Hijrah CEO Izelan Basar was also present.
The Bubur Lambuk Giveaway drive will be held between 3pm and 6pm at a total of eight Giant hypermarkets within the Klang Valley and 26 hypermarkets nationwide as well as the Syria Refugee Centre at Jalan Bukit Petaling and the Paediatric Ward at Hospital Universiti Kebangsaan Malaysia ( HUKM).
Various TV Al-Hijrah celebrities will also make their appearances at each giveaway event.
Moving forward with the Ramadan spirit of giving, GCH Retail will renew its on- going initiative of donating monthly stipend to families in need across Malaysia with a contribution of RM50,000 through the Mykasih Foundation, whereby 50 families will each receive RM80 per month for 12 months.
The fund will be deposited into their Mykad every 16th of the month where they can shop for groceries at Giant stores.
In tandem, GCH Retail will also be organising two exciting photo contests – the Giant Ramadan photo contest ( May 25 - June 18) for the most creative buka puasa photo shares using the hashtag # GiantGlamorRaya; and the Giant Raya photo contest (June 22 - July 9) for the best family wefie photo submissions. Up to 30 sets of RM100 vouchers will be awarded for each contest.
Furthermore, customers stand a chance to win a Samsung Galaxy S8 when they pay using their Visa or Visa Paywave credit, debit or pre-paid Card at any Giant outlets in the country. They will also receive a Raya green packet for every RM80 spent!