Julie’s returns with ‘What’s Your Love Letter?’ campaign
KUCHING: With Ramadan here, Julie’s is bringing back its ‘ Titipkan Luahan Kasih Anda – What’s Your Love Letter?’ campaign for the third consecutive year with the objective of encouraging people to express their love and concern for their loved ones during the holiest month of the year for the Muslims.
Julie’s Biscuits marketing manager Benny Chia said: “We are not only launching our limited edition packaging of Julie’s Love Letters, but we would also like to encourage the public to spread out the love among our dearest Muslim friends.”
He said Julie’s hopes to be one of the media to strengthen bonds between people during this special season. Additionally, Julie’s also hopes that the concept of ‘ What’s Your Love Letter?’ could become part of the culture as people should show their love through actual actions instead of just words.
For instance, Julie’s encourages members of the public to write down their unspoken feelings for their loved ones during this event as an act of expressing their care and concern openly.
To celebrate the approaching Hari Raya Aidilfitri, Julie’s is introducing limited edition green packaging of Julie’s Love Letters (700g) that comes with three Raya Packets inside.
These special Raya Packets allow people to write down their thoughts on the back of the Raya Packet before giving it to their loved ones.
Customers can also enjoy 18 per cent off storewide on Zalora’s official website or mobile application with any purchase of Julie’s Love Letters (700g).
To enjoy this promotion, customers can simply upload their receipt through BrandCode – a free mobile application to enjoy this great offer.
For more about Julie’s ‘Titipkan Luahan Kasih Anda 2017’ event details, visit Julie’s Biscuits official Facebook page or website at www.julies.com.my.