What Malaysians buy online during Ramadan and Hari Raya
KUALA LUMPUR: 11street, one of the largest online marketplaces in Malaysia, revealed that in preparation for the upcoming Ramadan and Raya festival celebrations, more Malaysian consumers will explore buying new items online, such as evouchers and groceries, in addition to shopping online solely for items such as clothing and electronics.
Hoseok Kim, chief executive officer of 11street said: “Malaysian shoppers keep surprising us. During the Ramadan Raya period from 2015 to 2016, we have experienced more than 2.5 times uplift in overall online sales.
“11street projects that online sales will continue upward by at least 50 per cent throughout the Ramadan and Raya periods this year, thanks to our customers’ evolving shopping patterns.”
Malaysians will continue to shop for sought-after items online, such as electronics, home gadgets and clothing apparels as they prepare for Hari Raya.
According to 11street’s findings, there was a significant increase in the purchase of e-vouchers in 2016, upon the availability of more options in the category. Leading to that, the search for food and beverage e-vouchers surged to more than 1.2 million during the Ramadan period for that year.
Kim added: “This year, we expect consumers to purchase more of e-vouchers especially for buka puasa buffets, encouraged by the fact that more five- star establishments and restaurants have hopped aboard 11street to offer their delectable spread. We are constantly evolving to move faster than current online shopping trends, as you can see from our vast offerings.
“As we amplify our offerings and make online shopping more secure, we see consumers’ confidence in us improving, through the purchase of motorcycles on our platform.”
As the Hari Raya holiday period approaches, 11street also anticipates that Malaysians’ search for car services and road safety-related items to multiply rapidly as they prepare to balik kampung. Since its inception in 2015, 11street has witnessed at least a three-fold increase in both searches and online sales for baby car seats and car maintenance packages.
The online marketplace summarised that these behaviourial patterns were driven by the lower prices found online to combat rising cost of living, and also the convenience of online shopping coupled with the abundance in variety. Interestingly enough, some Malaysians saw the necessity in 2016 to boost their Hari Raya preparation through the purchase of some unexpected items – gaming laptop and sports jersey.
Kim further shares, “It is endearing to live in multicultural Malaysia, as everybody celebrates all festivities here. 11street is excited to announce our latest campaign – Gila- Gila Raya – with a host of irresistible deals with shocking promotion discounts for every avid shopping shopper out there!”
“We are optimistic that Malaysians will continue to turn to 11street as they prepare for Hari Raya. Therefore, we are constantly cognisant of our consumers’ shopping pattern, so that we can create stronger promotions that resonate with their needs.