Ford bets on low oil prices, moves Focus production to China
DETROIT/WASHINGTON: Ford Motor Co said it will move some production of its Focus small car to China and import the vehicles to the United States in a long-term bet on low oil prices and stable US-China trade relations despite recent tensions.
The move suggests China could play a much larger role in future vehicle production for North America, perhaps eclipsing Mexico as a low-cost manufacturing source.
Ford painted the production shift from Mexico to China, slated in mid-2019, as a purely financial move that will save the company US$500 million in reduced tooling costs.
But Ford also expects to ship about 80,000 vehicles to China this year, including the redesigned Lincoln Navigator that goes into production this fall at Ford’s Kentucky truck plant.
Ford’s decision to import its first vehicles from China is also the first major manufacturing investment decision made by new chief executive Jim Hackett, who succeeded Mark Fields in May.
Discussion about the small-car production shift from Mexico to China began “a couple months ago” under Fields, said Joe Hinrichs, president of global operations.
The decision also signals a shift in strategy at Ford, which is responding to dwindling US consumer demand for small cars in favor of more expensive and more profitable trucks and SUVs.
Ford on Tuesday said it would invest US$900 million at the Kentucky truck plant to build the redesigned Navigator and Ford Expedition. It has contingency plans to build more of the big SUVs at an Ohio plant if demand grows.
In January, after US President Donald Trump criticized Ford for shipping small-car manufacturing to Mexico, Ford said it would kill plans to build a US$1.8-billion Focus plant in San Luis Potosi and instead produce the new Focus at an existing plant in Hermosillo.
“The Ford decision shows how flexible multinational companies are in terms of geography,” Commerce Secretary Wilbur Ross said in a statement.
Although it is cheaper to build and ship cars to the United States from Mexico than China, “this was not a variable cost decision,” Hinrichs said in a Tuesday morning briefing.
“It allows us to free up a lot of capital” because Ford now has to retool only one plant - the existing Focus factory in Chongqing - rather than two to supply North America.
The current Focus will be phased out of production in Wayne, Michigan in mid-2018, according to Hinrichs.
The Wayne plant will begin building a new Ranger midsize truck in late 2018 and a Bronco midsize SUV in 2020.
Ford executives told Trump last year that moving production to Michigan of bigger vehicles that were more profitable would secure the Wayne plant’s future – a decision later praised by Trump. — Reuters