Effective digital marketing techniques can drive businesses
KUALA LUMPUR: Malaysian small and medium enterprise (SME) entrepreneurs continue to receive the much needed support and guidance in using effective digital marketing techniques to drive their businesses from the exclusive MindLab Series seminar.
The seminar is jointly organised by the Centre for Entrepreneur Development and Research Sdn Bhd ( CEDAR), a subsidiary of SME Bank Group and Malaysian Global Innovation and Creativity Centre ( MaGIC).
“In line with the government’s effort of establishing the Digital Free Trade Zone ( DFTZ) and motivated by Malaysians having embraced the internet economy and eCommerce in a big way, it is timely for CEDAR and MaGIC to choose, ‘ Harnessing Digital Marketing Strategies To Drive Businesses’, as the topic for this MindLab Series seminar,” said CEDAR chief operating officer Mohammad Husain Mohd Dawoed in a statement.
Malaysia is currently leading the eCommerce market in the region, generating revenue of US$ 2.3 billion in 2015 and local SMEs should take every opportunity to tap into the digital market aggressively in order to compete effectively at the international level.
According to SME Bank, this is important as Malaysia aims to double the nation’s eCommerce growth and increase the GDP contribution to RM211 billion (approximately US$ 47.68 billion) by year 2020. The MindLab Series is a dedicated quarterly seminar organised by CEDAR in various topics that relate to the growth and development of SME entrepreneurs.
In line with the government’s effort of establishing the Digital Free Trade Zone (DFTZ) and motivated by Malaysians having embraced the internet economy and eCommerce in a big way, it is timely for CEDAR and MaGIC to choose, ‘Harnessing Digital Marketing Strategies To Drive Businesses’, as the topic for this MindLab Series seminar. Mohammad Husain Mohd Dawoed, CEDAR chief operating officer
This sixth edition of MindLab series would be organised at MaGIC and would feature three business professionals and subject matter experts, Azuar Zainuddin, Digital Marketing Consultant from Satu Creative Services Sdn Bhd, The Pisang Cheese co-founder Fizlee Hafiz, and Everpeaks Consulting Sdn Bhd managing director Joachim Sebastian.
The three speakers would be able share the latest development in digital marketing and how entrepreneurs could use it to expand their existing businesses in the most economical way.
In addition to the MindLab series, CEDAR, being an organisation that provides developmental programmes for SMEs offers various coaching and training programmes that are tailor made to the needs of the businesses.
More information can be obtained at www.cedar.my or contact Zakiah Ahmad at 0326152115 for details pertaining to the MindLab series or further information on the services offered by CEDAR.