Self-select Costa Coffee now available at Shell Select stores

KUALA LUMPUR: Europe’s bestloved coffee shop and the world’s second largest coffee brand, Costa Coffee has announced the launch of its self-serve offering in Malaysia following a successful trial with partner, Shell.

According to a press statement from Shell, the launch will involve an initial rollout of 200 locations across Shell Select stores over the next 12 months, with many more to follow suit.

“We are delighted to extend our global presence with our launch in Malaysia – a dynamic, desirable and thriving country with an established coffee culture. The scale of Shell in Malaysia, as well as our well established multi-market partnership gave us the ideal platform from which to roll out our brand,” said Costa Express (trading as Costa Coffee in Malaysia) managing director Scott Martin.

He said through partnership with Shell and other key on-the-go proposition globally, Costa Express would transform customer’s perception about the quality of on-the-go coffee available at Shell Select stores.

“Just like in the UK, it increases the appeal of Shell sites to their customers and giving them more reasons to visit more often.”

Meanwhile, Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd managing director Shairan Huzani Husain said Shell is placing their customers in the heart of everything it does.

“Our retail mission is to make their life journeys better by giving them one less worry on the road. We are continuously upgrading our stores to include a food oasis, so that our customers can have better retail experience on-the-go.”

Shairan pointed out that the partnership with Costa is in-line with Shell Malaysia’s mission to enhance its customer’s retail experience.

“Now customers and coffee enthusiasts can enjoy quality coffee on-the-go. We hope Malaysians would visit Shell Select stores to experience the convenience and taste of Costa Coffee.”

On another note, Costa Coffee’s state- of-the- art self- serve coffee offering is designed by luxury Italian design house Pininfarina, famous for designing the classic Ferrari.

Each self- serve location serves Costa Coffee’s signature blend, Mocha Italia, freshly ground for every cup served.

Boasting over 200 combinations, the opportunity to customise a drink is endless – from adding fresh milk, to selecting indulgent flavoured syrups.

Coffee lovers in Malaysia will enjoy a Costa Coffee worldexclusive – the introduction of an iced drink range from Costa Coffee self-serve.

Costa Coffee has been on the forefront of better coffee experiences since it was founded in 1971. Passionate about introducing great coffee to customers globally, the launch of self- serve offering in Malaysia reaffirms the brand’s commitment in inspiring its customers and making them excited.

For list of Costa Coffee locations at Shell Select stores, visit shell. com.my/costacoffee.