McDonald’s ‘Discover the World’ campaign is back with Spicy Korean Burger
KUALA LUMPUR: Savour the taste of Korea in McDonald’s Malaysia’s much awaited ‘Discover the World’ campaign, which is back this year with the launch of the allnew Spicy Korean Burger.
Available nationwide from July 25 to Aug 23, the limited time offering of the Spicy Korean Burger will kick off this year’s three menu items that promise to introduce distinctive flavours from selected regions around the world to McDonald’s Malaysia restaurants.
Inspired by Malaysians’ love for all things Korean, this new burger will offer customers the chance to experience the fiery taste and drama of a spicy Korean sauce smothered over a kimchi-seasoned juicy, grilled beef patty topped with mixed crunchy vegetables, and all sandwiched between a striking warm black charcoal bun.
“Riding on the success of our special edition burgers when we introduced the ‘ Discover the World’ campaign last year, we are delighted to once again share with our customers new flavoursome products inspired by the tastes and customs of the communities we serve worldwide,” said Azmir Jaafar, managing director of McDonald’s Malaysia.
“Last year, we had an overwhelming response when we introduced the Rio Burger, Burger Syok and Hawaiian Deluxe. Indeed, McDonald’s customers are huge fans of special edition products with an international touch and our ‘Discover the World’ campaign allows us to share the various exciting flavours and menus with our customers by bringing the flavours of the world to Malaysia,” added Azmir.
The all-new Spicy Korean burger is available at RM12.99 for an ala carte and RM15.99 for a regular meal set, comprising a Korean burger, criss- cut fries and Frozen Fanta.
For more information on McDonald’s Malaysia’s ‘Discover the World’ campaign, visit http:// www.mcdonalds.com.my/.