New Samsung Galaxy J7+ boasts new features and Bixby AI

KUCHING: Samsung Malaysia Electronics is introducing its new and highly capable midsegment smartphone, the Galaxy J7+, designed for the everyday person to make every moment desirable.

“Our hope and ambition is to unlock the full potential within our consumers. The Galaxy J7+ gives the mid-segment a significant boost, and we believe that through it, our consumers can own a high quality device without breaking the bank.

With compelling upgrades to its camera system, performance, display and other key features, the Galaxy J7+ is the chief of Samsung’s mid-segment smartphones, en route to finding its place in the pockets of the masses,” said Samsung Malaysia Electronics head of IM Business KM Liew, in a press statement.

The Galaxy J7+ features two rear cameras (13MP f1.7 + 5MP f1.9), allowing for a higher level

of smartphone photography; providing better focusing, a greater depth of field and sharper clarity.

Consumers can also try their hand at pseudo-professional photo taking through its ‘live focus’ photography mode.

This feature allows users to adjust out- of- focus background ( bokeh) effect even after the photo has been taken.

Besides that, the device’s dual rear and front cameras also come with improved aperture 13MP f1.7 + 5MP f1.9 (rear), and 16MP f1.9 (front) lenses for capturing brighter photos in low-light conditions.

Following in the steps of Galaxy flagship devices, the Galaxy J7+ is fashioned with a smooth metal unibody and comes equipped with a powerful Octa- core processor (Quad- core 2.39GHz + Quad- core 1.69GHz).

It also sports a noticeable 5.5 inch Full HD Super AMOLED Display, perfect for those who indulge themselves in their own world of entertainment, including mobile gaming and YouTube.

As businesses become increasingly digital, instant messaging (IM) apps such as Facebook Messenger, WhatsApp and Skype play an undeniably important role. Samsung paid attention to this trend and has introduced the Dual Messenger feature to the Galaxy J7+, allowing users to have two separate accounts for the same IM app on one device.

Users can have their personal and professional WhatsApp conversations running simultaneously, without needing to own a second device.

Apart from that, the Galaxy J7+ is equipped with an expandable storage of up to 256GB, 4GB RAM, Enriched Selfie Camera functions, the Always- On Display, Secure Folder and Bixby Home & Reminder functions for added convenience.

Available in two classic colours of black and gold, a fitting match to its smooth metal unibody design, the Galaxy J7+ will be available at a recommended retail price of RM1,599, inclusive of GST.

Collections for # myGalaxyJ7Plus pre- orders will commence from September 28, 2017 to October 4, 2017.