Senheng launches ‘A Date with Superstars 2017’ campaign
KUALA LUMPUR: Senheng Electric ( KL) Sdn Bhd launched a campaign themed ‘ A Date with Superstars 2017’ recently, in connection with its title sponsorship in the SS Purple League.
The campaign is set to excite customers with great deals; not forgetting the part on customer’s engagement and rewards where 100 customers were selected as winners of the campaign’s grand prize – entitling them for a dinner date with the badminton superstars at Ruyi & Lyn.
These lucky individuals were the ones taking part in the ‘A Date with Superstars’ contest, which ran from last December to Feb 28 this year.
The contest under the campaign – run in collaboration with LG Electronics ( M) Sdn Bhd, CIMB Bank Bhd and AEON Credit Service ( M) Bhd – received 96,784 entries coming from across Malaysia.
The response was overwhelming – contributing to a staggering RM250 million in total to Senheng throughout the campaign period. For the strategic partners, LG Electronics recorded RM11 million; AEON Credit Service RM40 million and CIMB Bank, RM17 million.
“As one of the leading consumer electronics chain in the country, we are committed to delivering a truly different experience to our customers. We have embarked on a few key initiatives, with the objective of serving our customers better,” added Senheng managing director KH Lim, pointing out Senheng’s business direction for the year – the ‘Seamless Business Model’ as among these initiatives.
The seamless concept is a crosschannel business model that Senheng has adopted to enhance customer’s experience, with the objective of offering them better information, more convenience, added value and ultimately, an overall improved shopping experience – by aligning instore, online and mobile shopping activities with consumer’s buying preference.
For more information, visit websitehttp://www.senheng.com. my.