Alibaba to improve buyer and seller experience — CEO
We want to actively execute our export strategy by helping local and international brands grow, while at the same time, continuously engage with customers to understand their shopping habits to create greater demand.
SHANGHAI: Alibaba Group aims to improve its buyer and seller experience in their e- commerce platforms, given the importance of Malaysia as an infrastructure hub through the Digital Free Trade Zone for the Asian region.
Chief executive officer, Daniel Zhang, said the group launched its media and social campaigns for the first time this year in Malaysia following encouraging response from the Malaysian Chinese consumers in the past few years, namely, to its Taobao e- commerce site.
“We want to actively execute our export strategy by helping local and international brands grow, while at the same time, continuously engage with customers to understand their shopping habits to create greater demand.
“Since we are growing in Malaysia, it is natural for us to push this further. We plan to undertake more campaigns in Malaysia and Southeast Asian countries as there are over 600 million people for us to tap into,” Zhang said in a press conference here in conjunction with the 11.11 Global Shopping Festival 2017.
Meanwhile, commenting on its ‘New Retail’ concept strategy,
Daniel Zhang, Alibaba Group chief executive officer
which was currently applied in some of its supermarkets and popup stores in collaborations with merchants in China, he said, it would only be feasible to replicate the concept when it was mature and stable.
The concept allowed seamless engagement between the offline and online shopping experience while also incorporating the artificial intelligence and augmented reality technology, he said.
The Alibaba 11.11 Global Shopping Festival 2017 recorded 168.2 billion renminbi ( US$ 25.38 billion) in gross merchandise volume (GMV) from 120.7 billion renminbi ( US$ 17.8 billion) in 2016.
Zhang said this represented a 39 per cent growth from 2016.
He said total GMV from mobile derived from the one- day event rose to 90 per cent from 82 per cent last year.
Alibaba’s 51 per cent- owned logistics arm, Cainiao Network, processed over 812 million of delivery orders with completed transactions from 225 countries and regions, he said.
The event offers 15 million products featuring 140,000 brands, of which, 60,000 were international brands.