Harvey Norman offers seamless retail experience in Kuching

KUCHING: Harvey Norman from Australia has made its debut in East Malaysia with its first store in Kuching. The grand opening will be held on December 9, 2017.

Spreading over two floors, Harvey Norman will be offering an extensive range of electrical, IT, furniture and bedding products at their 46,806 square feet new store at Vivacity Megamall. This latest outlet sets to bring a seamless shopping experience for online and brick and mortar store.

As an omni-channel retailer, Harvey Norman Asia managing director Kenneth Aruldoss said that Kuching shoppers can now enjoy the full convenience that such retail model brings.

The ‘click and collect’ service allows customers to buy online

This is why many pure online players out there are opening up stores – because they know if they focus on online alone, they might be disadvantaged. They have to do both. Kenneth Aruldoss, Harvey Norman Asia managing director

anytime of the day and collect their purchase at their nearest Harvey Norman store. This is especially appealing for customers who do not want to wait for delivery.

Providing a holistic consumer purchasing journey encompassing online and offline is crucial for retailers now.

“This is why many pure online players out there are opening up stores – because they know if they focus on online alone, they might be disadvantaged. They have to do both,” he said.

“It is easier for us because we already have physical stores. It is easier to have brick and mortar stores to go online than for online stores to go brick and mortar. That’s why our online business is growing and our physical stores are growing as well.” Kenneth added.

On the possibility of in-store pricing differences here compared to Peninsular Malaysia, Kenneth dismissed this, saying that Harvey Norman does not have such pricing policies.

“Harvey Norman’s pricing is the same everywhere in Malaysia. You cannot have two pricing policies,” he stressed. Turn to Page B2, Col 1