SmartHeart Animal Mania road show at Boulevard Hypermarket
MIRI: Boulevard Hypermarket at Boulevard Shopping Mall here launched its three-day SmartHeart Animal Mania road show and introduced the new Colgate Naturals toothpaste yesterday.
As part of SmartHeart’s promotion nationwide, the SmartHeart road show which is being held from Dec 15 till 17 at the ground floor concourse area of the shopping mall, showcases a variety of pet foods for cats, dogs, rabbits and hamsters.
According to Goh Sey Lek, sales and marketing manager of TLS Marketing Sdn Bhd, during this period, there will be a children colouring activity in which the children can participate anytime from 11am till 8pm.
Themed ‘ Painting Animals With Love,’ the colouring activity aims to promote love and care for animals. Each child is required to complete his or her artwork within two hours and upon completion, a certificate will be presented as a gift.
There is no fee or obligation to purchase the pet foods in order to participate, said Goh.
In addition, during these three days, prices of these pet foods will be sold much lower than usual.
At a separate event, Boulevard Hypermarket yesterday introduced a new product in oral health care - Colgate Naturals which comes in three variants – Naturals Real White, Naturals Gum Comfort and Naturals Pure Fresh.
According to customer development executive of Colgate Palmolive ( M) Sdn Bhd Eric Wong, these toothpastes are formulated with natural ingredients and free from all harmful and toxic chemicals.
They are also great for anyone who has delicate teeth, as these toothpaste cleanse thoroughly yet gently and help to prevent cavities and build-up of plague.
The Colgate Naturals Real White contains seaweed and crystalline salts for whiter teeth, while the Naturals Gum Comfort is formulated with extracts of Tea Tree Oil and Aloe Vera which is gentle on tooth enamel and delicate on gums. Colgate Naturals Pure Fresh comes with lemon oil and Aloe Vera extract for a fresh clean mouth.
In connection with this introduction, from Dec 15 till 31, every customer who purchases RM15 worth of Colgate products will receive a free shopping bag.