Vivienne Tam owes fashion breakthrough to her frugality
FASHION designer Vivienne Tam got her first break after saving up cash for five years. That, in essence, is how she got into the incredibly competitive world of fashion designing.
Recounted Vivienne: “I used my own money to stage my first fashion show (at New York Fashion Week). I wanted money that was not borrowed, and I worked very hard and saved for over five years. It was about US$ 100,000 at that time, but I felt so much joy.
“Naomi Campbell was in my first show! I felt like I had made it.”
Vivienne, 60, was born in Guangzhou, China and moved to Hong Kong when she was three.
She eventually landed in New York City, where she founded her company, East Wind Code, in 1982. More than 10 years later, she renamed the company Vivienne Tam before staging her first show at New York Fashion Week.
Vivienne wrote the book “China Chic.” She shares some of her life lessons here.
Q: How did you learn the value of money when you were growing up?
A: I saw my parents working so hard when I was growing up that I felt like I wanted to do something to change the situation so they didn’t need to work any more. They worked in factories.
Q: Who inspired you to enter fashion and launch your own business?
A: My mother. She’s my idol. We didn’t have much money, and I remember her making clothes for herself, like a cheongsam for Chinese New Year, instead of buying them from outside.
I started making clothes for myself, my sister and my brothers. I learned from her how to go to flea markets to buy scrap materials. That’s how I learned to be an individual. And it’s also how I learned that when things are very limited, you can be very creative, and you can make something special.
Q: What are some important qualities for succeeding for so many years in the fashion business, which can be rather mercurial and unforgiving?
A: Be humble, have passion and do things from your heart. You have to do something that has soul.
And, always remember where you came from. It’s so important.
I came from Hong Kong, I was born in China. I remember when I was growing up and this thing that was called “fashion” was basically everybody looking to the West. But I love Chinese culture. I want to bring that to the world, so I have this sense of mission.
Q: What have you learned from failure?
A: The biggest mistake is thinking that if people charge a lot of money, that means they’re good.
That’s not necessarily true. It’s more important that the person is passionate about your work and can help you grow your business. — Reuters