7-Eleven Malaysia launches Justice League MAJIG collection

SUBANG JAYA: Convenience store chain 7-Eleven Malaysia and its corporate social responsibility (CSR) partner, the National Autism Society of Malaysia ( Nasom) has launched the ‘ Justice League MAJIG’ collection.

The set comprises 16 magnet jigsaw designs highlighting iconic characters from the ‘Justice League’ universe such as Superman, Batman and Wonder Woman.

Each MAJIG comes in individual ‘ blind pack’, set as an element of surprise for the collectors – to add to the excitement further, there would be three ‘mystery pieces’.

All 19 magnet designs will form a complete jigsaw set.

The Justice League MAJIG campaign will run until Feb 5 next year throughout whichcustomers will be rewarded with one programme sticker for every RM5 spent on a single receipt on selected purchases at any 7-Eleven outlet.

Moreover, a bonus programme sticker will be given away when each purchase includes the preferred partner’s products listed by 7-Eleven Malaysia – Mondelez and Wonda are among these brands.

After collecting all eight stickers, customers can redeem them with one MAJIG piece for free.

The 7- Eleven Malaysia deputy chief executive officer Hishammudin Hasan expressed his confidence that the Justice League MAJIG would be a big hit among its customers.

“Besides being a DC-licensed product, MAJIG is also a collectible that is exclusively available at 7Eleven Malaysia, making it the ‘must-have’ of the year.

“We always listen to our customer’s wants, and we believe this loyalty programme will satisfy our customers’ expectations and continue to enhance their shopping experience with us.”

As part of the programme, 7Eleven Malaysia has continued its longstanding corporate practice of giving back to the community it operates in by incorporating the CSR element.

By collecting the exclusive MAJIG designs, one would also be doing a good deed as 7-Eleven Malaysia has collaborated with Nasom – non-profit organisation dedicated to supporting people with autism.

Upon the redemption of each MAJIG redeemed and its image shared either on Facebook or Instagram with hashtags # NASOM, # JLMAJIG, and # 7ElevenMY, RM7 would be channelled to Nasom via 7-Eleven’s ‘Share Your MAJIG’ programme, which aims to raise awareness of autism.

The convenience store will also be running its ‘Match the Ticket’ contest till Feb 5 next year. The contest is open to all 7- Eleven customers, offering exciting prizes.

Lucky redeemers who manage to get a MAJIG with a ticket are required to go to 7- Eleven Malaysia’s official website under the ‘What’s New: Contests’ tab to key in their ticket numbers with complete details, and wait for the winner’s announcement to be made on 7- Eleven Malaysia’s Facebook page after the contest ends.

7- Eleven is the largest standalone convenience store chain in Malaysia, with more than 2,200 outlets nationwide.

The launch of Justice League MAJIG continues the journey to continuously aspire and elevate customers’ shopping experience.

In this respect, 7-Eleven Malaysia opts to stay close to its customers’ hearts by staying true to its motto, ‘Always There for You’.

For more information about ‘Justice League MAJIG’, ‘ Share your MAJIG’, and ‘ Match the Ticket’ campaigns, visit www.7eleven.com.my or ‘7ElevenMalaysia’ on Facebook.