AirAsia wins Best Use of Technology at 2018 Loyalty Awards
KUCHING: AirAsia has clinched the Best Use of Technology award at the 2018 Loyalty Awards held in Bangkok, Thailand last week.
The award recognises AirAsia’s Freedom Flyer Programme, powered by AirAsia BIG Loyalty, for being the first- of- its- kind membership status system aimed at making rewards easier, better and faster.
Judged by a panel of leading loyalty management specialists, the Loyalty Awards commend key travel industry players’ loyalty programmes that demonstrate strategic thinking, marketfocused execution, innovation and commercial partnership.
AirAsia BIG Loyalty chief executive officer Datuk Eddy Leong said, “We are proud to be recognised for our capabilities to innovate airline loyalty and add more value to the lives of more than 17 million members with technology.
“This award is dedicated to our team who worked hard to launch the Freedom Flyer Programme and overhaul AirAsia BIG Loyalty into a digital business.
“We will continue to focus on
We are proud to be recognised for our capabilities to innovate airline loyalty and add more value to the lives of more than 17 million members with technology. Datuk Eddy Leong, AirAsia BIG Loyalty chief executive officer
optimising our services with the latest technologies as we expand the BIG Loyalty eStore, enhance our mobile app features and venture into travel retail to exceed the expectations of our evergrowing global member base.”
The Freedom Flyer Programme allows members to easily level up through the four membership statuses based solely on how often they fly – the more they fly with AirAsia, the more benefits and AirAsia BIG Points they can enjoy.
Members also enjoy priority access to promotions year-round via the AirAsia BIG Loyalty app, as well as exclusive travel and lifestyle perks such as hotel stays, gift vouchers and passes to exciting attractions.
The AirAsia BIG Loyalty app and airasiabig. com website give members an omni-channel experience of their membership, allowing them to check their points balance, receive notification of personalised offers, save up to 10 credit/debit card details for a faster checkout and redeem flights for up to 10 family members.
Members can easily redeem AirAsia flights via members-only promotions such as the monthly Final Call Sale to enjoy up to 90% off fares, BIG Fixed Points for up to 70 per cent discount and Free Seats, which are redeemable starting from 0 AirAsia BIG Points.
Members who are low on points can simply top up with cash to redeem flights using a quick and seamless checkout process. They can also quickly rack up BIG Points from over 160 travel and lifestyle partners of their choice, aside from earning points from AirAsia flights.