Lmall to offer M’sians premium online shopping experience
KUALA LUMPUR: Interbase Resources Sdn Bhd ( IRSB), owner of Lelong.my, announced the relaunch of Lmall (www. Lmall. my), offering Malaysian online netizens an enhanced premium shopping experience that guarantees 100 per cent authentic products.
Lmall achieves this by curating its brands on a by-invitation basis and requiring them to be based in Malaysia, ensuring a strong local presence that translates to genuine products, local warranty fulfilment and speedy delivery for customers. The marketplace currently houses over 100 world renowned brands that include Nestle, Dolce Gusto, Philips, Bosch, Acer and 3M.
IRSB co-founder and managing director Richard Tan said that Lmall is only the beginning for what is to be a year of innovation for the e- commerce pioneers.
“Online shopping has seen a fantastic year in 2017, and it can only get better in 2018. We have observed this boom and are poised to take advantage of the momentum that is driving the industry forward.
“As Malaysia’s pioneering ecommerce company, we are looking to raise the standards of the industry to greater heights by empowering customers to shop local and authentic, thus supporting Malaysia’s digital economy,” he added.
Customers shopping on Lmall will have the confidence of a money- back guarantee that all the products they purchase will be 100-per cent authentic.
The marketplace also received a cleaner interface that frees up clutter and eases navigation for customers. In conjunction with the relaunch, the site is currently offering a slew of promotions and discounts.
For the sellers, to assist with their e- commerce journey, Lmall offers businesses aesthetic enhancement services for local business owners such as being able to customise their online stores to reflect their brand identity.
In an increasingly data- driven market, Lmall also offers businesses data control: sharing data analysis through Google Analytics and Facebook Pixels to allow for more informed business decisions based on actual customer purchase behaviour.
“With more than 15.3 million online shoppers in Malaysia, we are entering a phase where an online presence is becoming increasingly vital for a business to ensure its survival and success.
“Our vision for Lmall is to support local brand owners and retail chains to market and drive their brand online. Hence, we want to position Lmall not only as a marketplace but as a partner, be it to carry out their fulfillment or craft their digital marketing and branding campaign – essentially to be their problem solvers,” said IRSB chief marketing officer Cyril Dhenaut.
Lmall is one of the few online marketplaces owned by IRSB, others of which include Lelong.my, Superbuy.my and Pretty.my.
Tan said, “Lelong.my, one of our marketplaces, was the first- ever online shopping platform to arrive in Malaysia.
“These 20-years of expertise allows us to understand the market best and puts us in a position to give our customers and businesses the level of service they want and deserve.”