MDEC aims to bring 1,500 eUsahawan businesses into online markets

KUALA LUMPUR: The Malaysian Digital Economy Corporation (MDEC) aims to bring at least 1,500 sellers from its eUsahawan programme’s Extraordinary Exclusive Product by eUsahawan (Blee) initiative into online markets this year.

Blee is a MDEC initiative aimed at educating local entrepreneurs about online businesses and the digital economy.

MDEC eUsahawan Global Track Manager Premla Balakrishnan said currently, there were about 150,000 local businesses under the eUsahawan programme, and 500 of them were selected for Blee.

“Blee promotes local products that are homemade, exclusive and unique. The MyBazaar e-commerce marketplace has been appointed as the first online platform to pilot this initiative.

“We are also looking towards bringing more eUsahawan entrepreneurs to e- commerce marketplaces and we want to collaborate with more partners to eventually bring local sellers into global marketplaces,” she told a press conference after MyBazar’s Blee programme kickoff yesterday.

Meanwhile, MyBazar Malaysia Sdn Bhd chief executive officer Fazil Irwan Som said the company initiated the Blee programme with 500 selected local merchants selling 2,000 products ranging from foodstuffs to fashion, home decor and handicrafts.

“We are honoured to be first platform for Blee, and at the same time we are also excited to give Malaysians the opportunity to purchase their favourite ‘kampung’ delicacies with just a few clicks at their own convenience,” he said.

Fazil said MyBazar is a social marketplace that transferred physical shopping to e-commerce regardless of a merchant’s size, location, budget and technology constraints.

“MyBazar aims to empower local merchants by boosting their businesses and scaling them by connecting markets." — Bernama