Kevin Feige admits interest surrounding ‘Avengers’ sequel has got ‘out of hand’
MARVEL Studios President Kevin Feige admits the interest surrounding the fourth Avengers movie has got “out of hand”.
The studio is still to announce the title of the superhero movie, which is set for release in 2019, and the 44-year- old producer has conceded that Marvel’s strategy has “backfired”.
Speaking about the sequel to Avengers: Infinity War, he said: “I’ve said before, it’s gotten entirely out of hand. And now will have no chance to living up to any expectations of what it’s gonna be.
“And it sort of backfired, if I’m honest with you, because the notion was to not talk about it so the focus was to be on ( Infinity War).”
Feige revealed the studio’s thinking behind the delay, admitting that announcing the title of Infinity War stole the spotlight from 2015’s Avengers: Age of Ultron.
He told IGN: “I think there was a slight notion of - Ultron hadn’t come out at that point and I felt a tiny little sense of, ‘ Well, gosh, we’ve gotta talk about the movies we have coming out next because that’s what we’ve been working so hard on and that’s what’s next available for our audience to see,’ but when we talk that far ahead, that took a lot of attention out.”
The fourth Avengers movie won’t be titled Infinity War 2, but the two films will be very strongly linked, according to the producer.
Feige said: “They’re absolutely directly connected, as many of our movies are but more so than many of our other movies.
“People will want to know what happens next immediately at the end of it.”
Meanwhile, Feige thinks it’s “awesome” James Cameron is a fan of Marvel movies.
Feige has chosen to put a positive spin on Cameron’s recent remarks, in which he admitted to being a fan of the money-spinning franchise, but also warned that fans are “going to start getting Avenger fatigue”.
Responding to Cameron’s comments, Feige told Vulture: “Uh, he loves the movies! That’s awesome! Wow, James Cameron loves our movies! That’s exciting!”
Cameron, 63, sparked a debate about the Marvel franchise after he admitted to being sick of seeing the same movies again and again from the studio.
He said: “I’m hoping we’re going to start getting Avenger fatigue.
“Not that I don’t love the movies. It’s just, come on, guys, there are other stories to tell besides, you know, hypogonadal males without families doing deathdefying things for two hours and wrecking cities in the process.”
Despite this, Cameron has committed to making four Avatar sequels between now and 2025.
And the Canadian director has revealed he’s gone in a slightly different direction with the Avatar sequels, describing them as “a “generational family saga”.
Cameron - who directed the original Avatar film in 2009 - explained: “I found myself as a father of five, starting to think about what would an Avatar story be like if it was a family drama, if it was The Godfather.
“Obviously very different genre ... but I got intrigued by that idea. So, that’s really what it is. It’s a generational family saga.” — BANG Showbiz