Award-winning Tiger Beer proof that doing things differently can change the world
KUCHING: It takes courage to do something different and this was exactly what Tiger Beer did back in 1932 when it set out to brew a lager in the heart of Asia.
Traditionally brewed in colder climates, crafting a lager in a country with an average temperature of 30 º C defied conventional thinking.
With well- established imports already in the market, why take the risk of trying something new?
But fast-forward 86 years later, Tiger Beer is not just Malaysia’s number one beer. It is a global phenomenon sold in over 70 countries worldwide.
Along the way, it has picked up more than 40 international awards for quality and established that not only can Asia hold its own against giants – it can take them on at their own game.
Despite these dizzying heights, Tiger Beer has not forgotten where it came from.
Born and bred in Southeast Asia, it has always been brewed for Asia’s taste and hot and humid climate.
The tropical lagering process pioneered by Tiger Beer creates a bold lager, full of character and designed to be uniquely refreshing.
It pairs well with spicy cuisine and the heat of the local nightlife. Whether served ice- cold, on draught, in bottle or can, Tiger Beer has provided satisfying refreshment to generations of consumers.
It takes 500 hours and more than 200 quality checks to ensure that each batch of Tiger Beer is brewed to perfection, using only the finest ingredients to deliver a refreshing clean and crisp taste that cannot be beaten.
With this level of dedication to crafting great beer, it is no wonder that Tiger Beer has found glory on the world stage.
Amongst more than 40 international awards, Tiger Beer has won Gold Medals at the Commonwealth Bottled Beer Competition and the World Beer Cup, and been crowned ‘ The World’s Best Lager Beer’ at the prestigious Brewing Industry International Awards.
Tiger Beer is proof that no matter where you come from, no matter the odds, if you have the fire inside you, doing things differently can change the world.