Heriot-Watt wins Brand Laureate Most Iconic Brand Award
KUALA LUMPUR: Heriot-Watt University Malaysia was presented with the Brand Laureate Most Iconic Brand Award 2017-2018 for Best Brands in Education – Tertiary in an award ceremony by Brand Laureate at Majestic Hotel here recently.
This was in recognition of its leadership as well as positive attributes in impacting consumers and communities.
Provost and CEO of Heriot-Watt University Malaysia Prof Mushtak Al-Atabi received the award on the university’s behalf.
“The Brand Laureate award for the Most Iconic Brand Award is a testament to our commitment to deliver excellent education for our students as well as the strong consistent branding by the university across all of our global campuses, including in the UK and Dubai,” he said.
He added that this is a result of an effective marketing and branding strategy set out by their marketing and communications team, and implemented successfully across all campuses.
Mushtak also reiterated that the university’s global brand recognition is due to its focus on preparing employment-ready graduates.
“Heriot-Watt has been consistent in delivering a truly global education and life-impacting research outcomes.
“Currently, we deliver our degree programmes to students in 150 countries. Our alumni network is also amongst the oldest in the world, and today has more than 120,000 graduates in 190 countries.”
The award comes at a time when the university is already recognised internationally, with an award for the International University of the Year by The Times and Sunday Times Good University Guide 2018.
Established in 1821, the university’s most recognised international efforts include its ‘Go Global’ student mobility programme, which guarantees transfers between the three campuses – Malaysia, UK and Dubai – at any point, with no interruption to their studies, since the quality and content of their courses remain the same.