Elevate your Gawai festival with great taste of beer
KUCHING: Great beer tastes even better when paired with local savoury delicacies, to enhance and elevate a meal experience, especially during the festive season.
Therefore, in conjunction with the Gawai Festival in Sarawak, Heineken Malaysia is celebrating the vibrant Dayak heritage and culture through a special food pairing menu that sees its iconic beers, stouts and ciders matched with the exciting f lavours present in traditional Dayak cuisine.
Beer has been the drink of choice for countless people as it is the world’s oldest and most widely consumed alcoholic beverage.
It is central to the culture of eating, socialising and celebrating in many countries.
Pairing beer with food is one of the best ways to enhance and elevate your meal experience, opening a whole new way of balancing and contrasting flavours on the plate.
Corporate Communications Manager of Heineken Malaysia Ng Eng Kiat said as Malaysia’s leading brewer, Heineken has always been committed to bringing enjoyment to consumers around the world.
“Whether celebratory, or in times of building friendships, beer is representative of human desire to share and celebrate new beginnings.
“This Gawai, we want to celebrate good food and good beer. The accentuating notes and flavours of our portfolio can make a good meal great. With this event, we hope to share a whole new way of experiencing traditional flavours on a plate,” he said during the event held at Lepau here on Wednesday.
Ng pointed out that the traditional Dayak dishes were prepared by Livan Lah, owner and chef at Lepau Restaurant.
Dishes prepared included Pansuh ( Bamboo) Chicken, Dayak sour eggplant with smoked beef, dinuh ( Kayan traditional glutinous rice fritters), stir fried rubbed tapioca leaves with tepus, and Orang Ulu BBQ platter.
“All of which were enjoyed with a range of Heineken Malaysia’s beers, stouts and ciders. Each was carefully selected and paired to match the f lavour profiles, textures and aromas of the traditional Dayak dishes,” he said.
Meanwhile, Ng also said Heineken’s ambition is to’ Brew a Better World’ across the entire value chain, from barley to bar.
“As part of its strategy for sustainability, the company also has a deep-rooted commitment to promoting responsible consumption to consumers.
As such, Heineken Malaysia has been advocating moderate drinking habits with its Drink Sensibly campaign which has engaged more than 550,000 consumers from 2014 to 2017.
He noted the campaign advocates responsible consumption through a 5- point system; hydrate with plenty of water between drinks, eat well so your body is ready to handle your drinks, move and dance the alcohol out of your system, pace yourself throughout the night, and finally taxi home to stay safe.
In addition to drinking sensibly, Heineken Malaysia also reminds consumers to choose 100 per cent duty- paid beers, stouts and ciders to ensure the best quality is consumed.
“Choosing 100 per cent dutypaid beer, stout and cider is key to allowing us to deliver on our promise of quality drinks. We want our consumers to enjoy the best with guaranteed authenticity.”
He added 100 per cent duty-paid products can be recognised by looking out for the company name, address, and the 955 barcode on all packaging of Heineken Malaysia’s brand portfolio.
This includes Heineken®, Tiger, Guinness, Strongbow, Apple Fox Cider, and Anchor; all of which are brewed with a passion for quality at the Sungei Way Brewery.
In conjunction with Gawai festival, Heineken Malaysia will be introducing various promotions with exciting rewards for its 100 per cent duty paid products. Consumers can look out for these promotions at leading supermarkets restaurants and bars.
For the latest updates on Heineken Malaysia’s portfolio of inspirational brands, visit www.heinekenmalaysia.com and follow us on Facebook via www. facebook.com/ heinekenmalaysiaberhad.