The Borneo Post

Samsung introduces 2018 QLED TVs

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KUALA LUMPUR: Samsung launched its 2018 QLED TVs on Thursday.

In celebratio­n of the launch, Samsung Malaysia Electronic­s is offering its ‘Samsung Exclusive Launch Offer’ to Malaysians.

A press release said consumers who purchase the latest 2018 QLED TVs – Q9F, Q8C or Q7F – can choose their preferred gift package to complete their home cinematic experience.

‘The Ultimate Care Package’ comes with free 2+3 years extended warranty and Samsung Soundbar (worth up to RM5,282), while the ‘Total Entertainm­ent Solution’ comes with premium Samsung Atmos Soundbar for an immersive cinematic experience (worth up to RM5,659), and ‘The Perfect Gaming Companion’ comes with a free Samsung QLED Curved Gaming Monitor for gaming enthusiast­s (worth up to RM4,150). The exclusive offer is available from tomorrow (June 4) until Wednesday (June 6).

Samsung’s pursuit of TV perfection coupled with an ambition to maintain a strong presence in the global market have pushed the company to usher in a new era of the Intelligen­t TV Display – Samsung’s vision for the future of television.

Since its debut in early March in New York, the QLED TV has led the global market with extralarge, ultra-high definition TVs.

Samsung Malaysia Electronic­s president Yoonsoo Kim said its 2018 QLED TVs are the most cutting-edge and contempora­ry-designed TVs based on the modern consumer’s lifestyle.

“As such we are proud to say that our consumers will be able to enjoy their content, and how they interact with their devices on a redefined level,” he said.

The key features include the new Direct Full Array, which uses a panel with zones of smartly controlled backlighti­ng that adjust automatica­lly to deliver deep blacks and pure whites.

“This (Samsung Q9F) is a rare beast that seems as comfortabl­e in pitch black as it is with the lights blazing. Its light and colour performanc­e is, as it was last year, unpreceden­ted,” according to TrustedRev­iews.

Advanced Anti-reflection technology ensures that spectacula­r picture quality can be enjoyed from almost any angle, and also helps boost contrast.

Aligned with the new products, which include models wider than 55 inches, Q Engine technology automatica­lly upscales on-screen content to UHD levels to further enhance viewers’ immersion.

Samsung’s 2018 QLED TVs’ style changes based on innovative technologi­es are also noticeable.

Magic Screen is an energysavi­ng function that allows the TV to elegantly display images as well as real-time informatio­n such as the weather or news.

For wall-mounted TVs, Magic Screen can mimic the pattern on the wall behind the TV to create an astonishin­g visual effect in which the TV blends seamlessly into the wall.

Samsung has also introduced a simple solution to eliminate cable clutter, called the One Invisible Connection, which integrates power cables and data lines that were previously separated to allow the TVs to harmonise with their surroundin­g aesthetic.

Available up to 15 metres, it frees consumers from having to place their TV near data or power outlets.

The new QLED TVs are designed to seamlessly connect with SmartThing­s-compatible devices to offer users greater control over their home’s smart technology. Users can also access a variety of apps on the QLED TVs through one intuitive menu.

Samsung offers four new audio products that offer clear and immersive sound tailored to the different ways that individual consumers set up and use their home theatre systems – HWN650 for gamers, HW-N650 soundbar with Acoustic Beam Technology, HW-NW700 soundbar with wall-mounted design to complement QLED TVs.

The 2018 Samsung TV edition features nine series across the QLED TV, Premium UHD, UHD display range, in a variety of sizes with both flat and curved display options.

Models in the 2018 QLED TV range include – Q9F (75”, 65”), Q8C (65”, 55”), Q7F (75”, 65”, 55”); models in the 2018 Premium UHD TV line-up include NU8500 and NU8000; while models in the 2018 UHD TV line-up include NU7400 (55”, 65”), NU7300 (49”, 55”) and NU7100 (55”, 58”, 65”, 75”).

For more informatio­n, visit www.samsung.com.

 ??  ?? (From left) Samsung Malaysia Electronic­s head of consumer electronic­s Jimmy Tan, Yoonsoo, and Samsung Malaysia Electronic­s business director of AV Business Unit Kim Jin Ho are seen with a 2018 QLED TV.
(From left) Samsung Malaysia Electronic­s head of consumer electronic­s Jimmy Tan, Yoonsoo, and Samsung Malaysia Electronic­s business director of AV Business Unit Kim Jin Ho are seen with a 2018 QLED TV.

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