Govt gets RM30 mln sponsorship to broadcast World Cup
GEORGE TOWN: The federal government has received full sponsorship of RM30 million from private companies to broadcast the 2018 World Cup football matches on RTM.
Hence, Finance Minister Lim Guan Eng said the federal government would not spend a single sen to broadcast the World Cup 2018 matches.
“We have already obtained sponsorship from private companies totalling RM30 million and they will be able to get their returns by having their advertisements aired during the broadcast of the World Cup matches.
“In addition, every viewer will also be able to save at least RM100 because if we want to see the matches (on satellite television channel) we have to pay about RM100,” he told reporters at the Kompleks Tun Abdul Razak (Komtar) here yesterday.
Lim said the ministry had been deluged with criticisms when the government announced its intention to broadcast the 2018 World Cup matches involving RM30 million, the same time the government also launched donation drive through the Tabung Harapan.
“We received criticisms on why we are spending money on the football matches, yet at the same time we also launched the
We have already obtained sponsorship from private companies totalling RM30 million and they will be able to get their returns by having their advertisements aired during the broadcast of the World Cup matches. Lim Guan Eng, Finance Minister
Tabung Harapan, which we have explained before but perhaps not very clear, which is, even though we spend RM30 million, we will get back RM30 million in the form of advertisements from private companies,” he said.
RTM will be making preparations to broadcast 27 live matches and 14 delayed broadcast throughout the month-long tournament. — Bernama