AirAsia BIG Loyalty partners with Fave
KUCHING: AirAsia BIG Loyalty announced an exclusive partnership with Fave, marking its first step beyond travel deals through the launch of BIG Deals by Fave, a new feature on the AirAsia BIG Loyalty app.
BIG Members will now be able to receive double the rewards, earning BIG Points and redeeming their favourite everyday deals using BIG Points while enjoying savings up to 95 per cent off on the best travel and lifestyle deals by Fave.
BIG Deals by Fave allows over 3.6 million BIG Members in Malaysia to earn one BIG Point for every RM1 spent on lifestyle vouchers every day. They can also utilise their BIG Points to redeem BIG Deals vouchers, from food, beauty and activities to automobile services, travel and fitness, with popular brands like A&W, Healthland, Forever 21, Le Meridien Kuala Lumpur, Kenny Rogers Roasters and more offering discounts of up to 95 per cent at over 3,700 outlets.
Last year, Fave offered up to RM185 million in savings to their users. With this new partnership, AirAsia BIG Loyalty is extending the privilege to BIG Members in Malaysia, as part of its commitment to giving members more freedom to enjoy bigger experiences at better value.
Fave users will also be able to reap new rewards. AirAsia BIG Loyalty opens the door for more than 3 million Fave Malaysia users to start enjoying BIG Member privileges and seeing the world even faster.
By signing up and linking their BIG Member account to their Fave account before shopping, they will be able to earn 1 BIG Point for every RM1 they spend on Fave, which can be used to redeem AirAsia flights to amazing holidays across more than 130 destinations.
“This is an important milestone for AirAsia BIG Loyalty. As we move towards making BIG Points a standalone digital currency, we want to go beyond travel into other segments as well.
“This deal allows us to do just that while offering incredible value to our members, starting with Malaysia and eventually across the rest of Asean,” AirAsia Group chief executive officer (CEO) Tan Sri Tony Fernandes said.
“We have over 3.6 million BIG Members in Malaysia who have been tremendously loyal and supportive over the years,” AirAsia BIG Loyalty acting CEO Sereen Teoh added.
“With BIG Deals in partnership with Fave, we can now doubly reward them not just through travelling, but all the time with amazing offers on the things they already love doing every day, all from the BIG Loyalty app.”
Meanwhile, Fave founder Joel Neoh said, “This partnership with AirAsia BIG Loyalty will allow us to further enhance our mission of delivering everyday happiness and rewards to both BIG and Fave users.”
“Whether they choose to go for a massage, buy their morning coffee or go for a short staycation, both Fave users and BIG Members can now earn BIG Points.”
This move is part of a continuous effort to reward BIG Members every say. In November, AirAsia BIG Loyalty launched its eStore, which allows BIG Members in Malaysia, Thailand, Indonesia, Singapore and the Philippines to shop from over 160 lifestyle and travel partners all on one platform - airasiabig.com.
A seamless shopping experience with carefully selected brands like Uniqlo, Hotels.com and more, eStore rewards BIG Members with a faster way to earn BIG Points and gave them an easier, more convenient way to shop.