Carlsberg runs ‘Probably The Best Football Beer’ campaign
KUALA LUMPUR: Carlsberg Malaysia is calling on football fans to participate in its ‘Probably The Best Football Beer’ campaign.
During the media and trade launch here recently, Carlsberg Malaysia managing director Lars Lehmann said the company believes the campaign will unite football fans.
“Upping the football excitement, there will be over 3,000 parties nationwide, including in East Malaysia, for football fans to enjoy football matches among ardent football fans with chilled Carlsberg and Carlsberg Smooth Draught beers,” Lehmann said in a press release.
Carlsberg Malaysia is also commemorating football events by featuring the flags of England, France, Germany, Brazil, Spain, and Portugal on its bottles and cans over Carlsberg’s signature hop leaf shape as limited edition packaging.
“As the countdown begins to the most anticipated football event of the year, this is your chance to score limited-edition merchandise. The design of country flags in vibrant colours is spotted on the limited- edition merchandise such as jerseys, invertible umbrellas, jersey- shaped bottle cooler and can cooler sleeves, which are up for grabs during this two-month long promotion at participating bars, pubs, coffee shops and food courts, from now till July 15,” said the press release.
For more information, go to www.carlsbergmalaysia.com.my or www.probablythebest.com. my/football.
Also look for CarlsbergMY on Facebooks for updates of Carlsberg’s upcoming events and promotions.