Samsung Electronics takes Best Brand in Asia again

KUALA LUMPUR: Samsung Electronics has been named the Best Brand in Asia in 2018 for the seventh consecutive year, according to results from ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign Asia-Pacific in collaboration with Nielsen.

The ranking – which aggregates views from across 17 major product categories including automotive, retail, food and beverage, and consumer electronics – is based on consumer insights and offers a clear measure of the most highly regarded brand names today.

“Samsung is extremely honoured to receive this award once again.

“The award is an indicator of our consumers’ support for the products and services that we offer,” said Steve Lee, president and CEO of Samsung Electronics Southeast Asia and Oceania.

“As we continue to grow as a brand, Samsung remains committed to continuous innovation towards creating new possibilities and experiences for our consumers through our products and services.”

The study explores consumer attitudes in 13 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

To ensure an accurate representation the survey targets age, gender and monthly household income to establish a balanced survey landscape.

Samsung is constantly working toward a better tomorrow and to remain Asia’s top brand by addressing evolving consumers’ needs and wants as the forerunner in the industry and maintaining the rapport with the communities it is involved in.

Samsung invests around US$ 14 billion in Research and Development annually to ensure that they are at the cutting edge of innovation. More than a fi fth of their staff works in R& D .

Recent launches including Samsung Galaxy S9 and S9+ smartphones reflect the unwavering pursuit of excellence. Featuring the category- defi ning Dual Aperture lens that adapts like the human eye, the Galaxy S9 and S9+ offers users an immersive experience like no other.

Samsung unveils the 2018 series of its flagship QLED TV models with groundbreaking design elements, enhanced picture quality, and intuitive smart capabilities. Samsung’s 2018 QLED line empowers consumers to enjoy content without distractions - even when viewers are not actively watching.

Samsung gives back to the communities it operates in. Samsung measures success not only by business achievements, but also by how well they serve and improve these communities.

In Southeast Asia and Oceania, Samsung collaborates with government agencies, local non-governmental organisations and vocational institutions, to establish more than 170 Smart Schools and 26 Tech Institutes which give students enhanced learning environment with technology, and provide relevant skills-based training.