P&G commitment to increase portrayals of women in media

KUALALUMPUR: LTheProcter& Gamble Company (P&G) advanced its commitment to gender equality through a series of new actions, commitments and partnerships to increase portrayals of women in advertising and media.

“As the world’s greatest creative minds gather to celebrate creativity, we are committed to do our part with meaningful actions to advance gender equality in advertising, media and the creative pipeline in the next five years,” said chief brand officer, Procter & Gamble, Marc Pritchard.

P&G is leading a comprehensive set of actions to do its part to build, fuel and connect a pipeline of diverse female talent to advertising, media and content opportunities as a systemic solution, a statement said.

P& G is working with the Association of National Advertisers ( ANA) # SeeHer movement and other industry initiatives to invite other advertisers, agencies and content developers to drive change across the commercial ecosystem.

It has partnered with industry leaders driving equal representation and positive portrayals of women in media including partnership with Oscar nominee, QueenLatifahby creating distribution for films produced by diverse female directors.

The company also partnered with the award-winning journalist, Katie Couric Media to collaborate on content that reflects their mutual values and commitment to important issues including digital series, documentaries, scripted projects, podcasts and live programing.

Global Citizen and P& G will partner and co- host the first # SheIsEqual Summit on September 28, 2018 in New York during UN General Assembly Week to share perspectives on gender equality, women’s economic empowerment, girls’ education and advocacy through the lens of representation of women in the media, marketing, technology and entertainment. — Bernama