DKSH signs with Nabati to expand market services in West Malaysia
KUALA LUMPUR: DKSH Business Unit Consumer Goods has signed an agreement with Nabati Food Malaysia Sdn Bhd to provide market expansion services for Nabat i Food’s snacks in the modern trade channel in West Malaysia.
DK SH wi l l pr o v i d e distribution, logistics, sales order processing and account receivables management services for Nabat i Food’s Richeese Cheese Wafer, Richoco Chocolate Wafer and Nabati Mine Bar in selected hypermarkets, supermarkets and convenience stores in the country.
The partnership with Nabati Food is a prime example of a successful Asian company seeking growth opportunities in South East Asia, further driving inner Asian trade.
“We have found the ideal partner for success in Malaysia. DKSH has a proven track record for growing FMCG brands in the country. This lets us focus on our core competencies of producing healthy and delicious confectionary products for Malaysian consumers,” said Nabati Food Malaysia Sdn Bhd Director Maret Yudianto.
Chua Chong Hoon, Vice President , FMCG, DKSH Malaysia, said that DKSH has been in Malaysia for 95 years and had since established an excellent capillary distribution network throughout the country.
“We have the expertise and experience to tap into the growing consumer food market to drive growth for Nabati Food in the snacks category.”
Nabati Food Malaysia is one of the leading manufacturers of wafers, biscuits and snacks known for its delicious wafer products under the Richeese and Richoco brands.
Established in 2013, Nabati Food Malaysia had been providing innovative and highquality products making them the number one brand in Malaysia’s wafer category.
Headquartered in Bandung, Indonesia, the company has spread and established itself in many countries like China, Vietnam, Philippines, India and many more with the aim of having a strong global presence in the next ten years.
DKSH is the leading Market Expansion Services provider with a focus on Asia.
As the term “Ma rket Expansion Services” suggests, DKSH helps other companies and brands to grow their business in new or existing markets.
Publicly listed on the SIX Swiss Exchange since 2012, DKSH is a global company headquartered in Zurich. With 825 business locations in 37 countries – 800 of them in Asia – and 31,970 specialized staff, DKSH generated net sales of CHF 11.0 billion in 2017. DKSH was founded in 1865.
With strong Swiss heritage, the company has a long tradition of doing business in and with Asia and is deeply rooted in communities and businesses across Asia Pacific.
DKSH Bu s i ne s s Uni t Consumer Goods is Asia’s leading Market Expansion Services provider with a focus on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics.
T he Bu s i ne s s Uni t ’ s c ompr ehe n s ive Marke t Expansion Services extend from product feasibility studies and registration to importation, customs clearance, marketing and merchandising, sales, warehousing, capillary physical distribution, invoicing, cash col lection and after- sales services.
With 700 business locations in 22 countries and around 18,340 specialized staff, Business Unit Consumer Goods serves 310,000 retail outlets on a daily basis and generated net sales of CHF 3.6 billion in 2017.