Astro inks MoU with Seoul-based SmartStudy

KUALA LUMPUR: Leading content and consumer company Astro Malaysia Holdings Bhd (Astro) has inked a strategic partnership with SmartStudy, a Seoul-based global entertainment company, for its hit animated characters including Pinkfong and Baby Shark.

The partnership entails multiple fronts from merchandising to character licensing and signature events in Malaysia, Singapore and Brunei.

“Astro enjoys a strong kids and parents fan base through original shows, and Pinkfong will join its list of wonderful characters such as Didi & Friends, Malaysia’s number one pre- school brand, Cam & Leon, an animated, non- dialogue comedy series and Omar & Hana, a music and faith-inspired animation,” it said in a statement yesterday.

Following the signing, Astro and SmartStudy will hold a Pinkfong Baby Shark live musical from Sept 8 to 16 at KLCC. The 65-minute musical will feature the original Korean cast and crew.