Designing technology
TO ensure greater demand and success of your own product, service, and business in the digital economy, you should take design as one of the most important aspects of your strategy.
An element that used to be overlooked, design has been given more emphasis over the past few decades, as it provides a product or service’s ‘ first impression’ for users in terms of experience, interaction, and perception.
The use of design in technology can be found almost everywhere, whether in the development of applications and websites, visual effects creation in films and video games, or design for buildings and in urban planning.
However, it is more well known in product design, and has become an integral part of many successful companies, as seen with electronics from Apple and Samsung, household appliances from Dyson, and footwear from Nike and Adidas.
Design in the current context aims to find and solve realworld problems by combining practical, technological, and creative skills, as well as taking into account the future impact of solutions discovered.
This means that design is no longer an element for mere appearance; instead it adds value by becoming more functional and meaningful in order to enhance users’ experiences.
Design in technology has accelerated over the years due to the upsurge and advancement of technological products, causing a rise in competition among businesses, increased demand from consumers, and rapid technology turnover.
Consumers, especially ordinary people, tend to expect more user- friendly, visually pleasing, and convenient experiences from their use of technology.
Thus, aside from technical performance, user empathy is a crucial factor in designing new products and services, and this applies in every major industry such as technology, agriculture, manufacturing, healthcare, and mass media.
Given its increasing importance in the digital economy, design should be made a competitive advantage, whether you work for an organisation or run your own start-up.
By focusing on better designs in your product, service, and business operations, you can decrease costs, promote efficiency, and boost overall business performance.
Design also adds value to your product and service, and a user- centred design enables you to attract and retain customers, establish better market position, and boost brand identity.
Effective technological design, in particular, will help your target users to be more familiar and comfortable with the use of technology as part of their daily routine.
To put it simply, do not take design for granted. In today’s consumer and technologicallydriven market, design – together with overall innovation – can make or break your product, service and business.
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