Brand Insite unveils new marketing tool

PETALING JAYA: Brand Insite Sdn Bhd and Germany’s Trio Group have collaborated to introduce “brandsync”, a new style of marketing which focuses on emotional branding.

Brand Insite executive chairman Datuk Shafri Mohamad said the use of brandsync, the company’s new marketing tool, could double sales and increase brand confidence over the course of a year.

“While we are focusing on digital advertising, we believe we need to humanise brands. We want brand owners to regain their competitive edge by identifying the right creative approach,” he said during a press conference yesterday.

Trio Group is the largest ownermanaged communications agency in Germany that is committed to emotional branding.

Under the partnership, Brand Insite will be the sole licensee to market the tool within the Asean region, giving brands an emotional competitive edge.

Shafri also said that the company would focus on banking and insurance, airline, automotive and property sectors, as well as telecommunication and consumerbased companies, and aimed to secure six clients in a year’s time.

“So far, two major companies have expressed interest to be on board and we believe many others out there could benefit from this type of branding,” he said. — Bernama

Singapore sovereign wealth fund GIC has trimmed its exposure to developed market equities such as U.S. stocks over the past year on high valuations, and cautioned it expects lower long-term returns in an uncertain investment climate. — Reuters photo