Petronas’ ‘Cerita Kita’ campaign highlights Malaysia’s unity amidst diversity

KUALA LUMPUR: Petronas has launched its latest campaign for both National Day and Malaysia Day celebrations entitled ‘Cerita Kita’ ( Our Story), which aims to promote unity and harmony as seen through the eyes of children.

The multi-platform nationwide campaign comprises a television commercial and art exhibition that provide continuity in Petronas’ efforts towards promoting unity and social cohesion among Malaysians.

“We hope the campaign would serve as a continuous reminder of what makes all of us Malaysians, special.

“Through ‘Cerita Kita’, we present inspiring stories that impart the values that we commonly share and cherish – those that hold us together as a nation of uniquely diverse and united people; values that make us truly Malaysians,” said Petronas senior general manager of group strategic communications Zahariah ( Liza) Abd Rahman in a statement issued in conjunction with the campaign’s launch here yesterday, where Petronas previewed its National Day and Malaysia Day television commercial for this year.

The 60- second clip presents captivating photographs taken by 10 children, aged between five and 13, from all over Malaysia.

Through their camera lenses, they have captured scenes of hope, love, heroism and family life in Malaysia.

The public can view the commercial across all Petronas’ official social media platforms – the 50- second television commercial will be aired from Aug 23 to 31, while two special 30- second commercials will be aired from Sept 1 to 16.

Galeri Petronas at Suria KLCC here will also be showcasing an art exhibition themed ‘Ceritera Kita’ – highlighting the beneficiaries of Petronas’ corporate social investments and how they have been positively impacted by the programmes.

Open to public, the exhibition runs until Septr 30 – admission is free.